As bloggers, we aspire to create content that reaches the masses. We hope to craft a message that appeals to a specific persona. Over time, we expect to build an audience in the form of a loyal following. However, to do so, we must first establish credibility and trust among those viewing our posts.
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To establish and maintain credibility among our viewers, we must appeal to our intellectual side while creating content that is factual, accurate, and helpful. Such content should be supported with quality sources, such as books/textbooks. A truly credible blog post likely wouldn’t cite other blogs as sources. However, this becomes a catch-22, since we’d rather not cite other blogs for our blog posts, yet we hope our blog will gain enough credibility to be cited by others.
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To establish and maintain trust, we must appeal to our emotional side while creating a blogger persona that our audience can truly identify with. Our closest followers would feel like they know us personally, as if we go way back. Those who can identify with us will feel compelled to read our content regularly, in hopes of obtaining advice that would truly speak to them, thanks to the similar nature of the two sides. In other words, such a success story might feature an audience member saying “I can’t wait to read Jeff’s blog post this week. I really get that guy, as he and I are quite similar. He offers frequent advice very specific to my current life situation, which I obviously appreciate.” Perhaps this success story sounds a bit too fairytale-ish, but it should serve as a general aim for bloggers looking to identify with an audience while the former gains trust from the latter.
To simultaneously sustain credibility and trust among our audience, we must find and actively implement a balance of information and emotion within each blog post. To borrow a cliché, we must find a “happy medium” for our content. In a perfect blogging world, a blog would be informative while sounding like it was written by a human being instead of a robot. Easy enough, right?
To be honest, I found this week’s readings to be rather troubling and discouraging. Granted, it’s possible that I’m overthinking the content, which may have quickly taken my brain to a place of angst and frustration. However, as I digest and reflect, my general takeaway is that social media is slowly but surely pushing the technical writing profession towards irrelevancy.
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This notion rings similarly to that of blogging ultimately replacing journalism, a topic we covered previously. However, that topic was hardly troubling to me for two reasons. For starters, though I appreciate and enjoy quality journalism, it’s not a field I specifically aspire to enter. Second, I feel like this ‘blogs are the new beat’ trend has been progressing for several years now, so it’s something I’ve come to terms with. Though often unqualified to create and publicly share written content, bloggers do have a voice, as projected through the web.
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However, as one who aspires to build a career in technical writing, I am heavily disheartened by the thought of social media overshadowing and/or replacing technical writing. With the latter requiring a combination of intense focus, natural skill, and endless practice, it seems unfair for any unqualified yet self-proclaimed ‘social media specialist’ to take over and hog the spotlight.
While a ‘quantity over quality’ approach is seemingly becoming the status quo of web content, I’m also seeing a ‘speed over quality’ approach, which may be more frightening than the former. Traditional journalism emphasizes that it is far more important to publish accurate, credible content than it is to be the first to break a story. However, social media seems to contradict this age-old approach, with users racing each other to post something even remotely coherent and believable. This is partially because posted content can be edited a later time. However, this approach is rather transparent, with users largely taking into account their own egos, as opposed to the best interest of their audience.
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Will technical writing ultimately be negatively impacted by social media, just as journalism has been impacted by blogging? Say it isn’t so, fellow communicators!
Hello, fellow bloggers!
For starters, my sincere apologies for my delayed contribution. I had this post saved as a ‘Draft’ before attempting to submit it via mobile phone. Unfortunately, it seems I was unsuccessful in that effort, which I hadn’t realized until tonight while searching for post comments/feedback from you all.
Regardless, I am thoroughly enjoying Superconnected thus far, as I can relate to many of Chayko’s perspectives, opinions, and suggestions. Pardon the clichés, but she pushes me “out of my comfort zone” while inspiring me to “think outside the box”. Before I began reading, I really wasn’t sure what to expect, though I also didn’t expect her messages to be so deep, thought-provoking, and borderline controversial. That being said, I feel pleasantly surprised, intellectually stimulated, and eager for future readings.
Below are my reactions to Chayko’s primary areas of focus of web content: Ownership and Security.
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As a whole, I agree with Chayko’s general stance on web content ownership. The way I see it, all web content is susceptible to at least being accused of plagiarism. While we can argue that our opinions belong solely to ourselves, even subjectivity is bound to be common among users. In other words, no matter how unique I believe my opinions to be, others are bound to share the same opinions. Therefore, if I publicly post what I’m hoping will be a unique, original opinion, others may still accuse me of content theft.
I believe this is what Chayko is getting at as well. However, it seems like she’ll provide a strong opinion and then almost immediately encourage her audience to challenge her opinion. Does anyone else gather this?
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Again, in general, I believe Chayko and I share similar views on web content security. No matter the precautions we take, I think it’s safe to say that all web activity is susceptible to being monitored by a third party, and all web content is susceptible to being obtained by an untrustworthy source.
You’ll notice that many websites contain a ‘Security’ section outlining the platforms being used to promote information safety and confidentiality. For example, such a section may contain a ‘Norton Antivirus’ logo, implying that this antivirus software is activity being used by the website. You may also see a ‘PayPal’ logo, designed to assure users that it is safe to purchase the website’s products through this reputable third-party payment processor.
However, please don’t be overly trusting! You can never be too careful when it comes to internet security. Such icons don’t necessarily guarantee any specific level of security, as any website in the techno-sphere can contain images of antivirus software and/or payment processors. To be a little more explicit, thieves can host fraudulent websites containing endless, invisible viruses and forms of spyware. However, to create a false sense of security, these thieves can easily include the aforementioned ‘decoy’ icons on their wormy websites. Copyright infringement? Perhaps, but still hardly the least problematic area of this type of web-trap.
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I am not certain there are right or wrong answers to the aforementioned topics. Regardless, these particular topics are prevalent, controversial, and “here to stay” (you had to expect one final cliché).
Past Experiences with Blogging
I discovered my passion for web writing/editing back in the fall of 2013 when I began taking online Professional Communications courses through Fox Valley Technical College. To hit the ground running, I created two blogs of my own. First, I created a Milwaukee Brewers blog called Barrel Man’s Brew Blog. Shortly thereafter, I created a professional-advice blog called Positivity and Professionalism. Though clearly dated, the blogs are still live:
I enjoyed maintaining these blogs, as it was solid “beginner” experience for me in my new field. However, I found them to be time-consuming, possibly because I was trying too hard to create “perfect” content out of the gates. As a result, I most actively blogged while I was only working part-time.
The time factor is the primary reason the two blogs have become stagnant. However, having gained significant personal and professional experience over the past few years, perhaps I could rekindle my bloggership while hopefully being more efficient and responsible with my content creation/management.
I enjoyed reading this article while learning about Medium, a company I was previously unfamiliar with. In fact, I learned that Medium created Blogger, the blogging platform of Barrel Man’s Brew Blog.
Though I enjoyed this article, I’ll admit I’m saddened by its primary message. Meyer insists that blogging is dead, old news, a thing of the past, etc. However, I’m not specifically offended by Meyer’s words, as it’s one person’s opinion at its core. Instead, I’m disappointed that, well…he might be right. Upon further review, it seems many other internet voices agree with that of Meyer, whose post might reflect a trending, collective viewpoint on bloggerhood. Darn it. Just when I was considering a blog reboot!
Unless I’m misunderstanding the content, I believe Meyer is explaining how blogs were so prevalent that they became the status quo of internet content, or the new “normal”. Furthermore, with blogs becoming increasingly prevalent across the web, it’s as though bloggers spread a message to the effect of “This is the type of internet content that appeals to the masses in the 21st century. Deal with it!”
As a result, it seems many electronic newspapers, magazines, and journals have adopted a “bloggistic” writing style to stay current and relevant. Accordingly, traditional journal-type blogs are no longer common because the majority of internet content contains a blog-like formula. In short, blogs are no longer cool and trendy, since everyone is blogging, even if they don’t realize it.
Your feedback is welcome, as I am not sure I’ve grasped the intended message of this article.
Posted by rebeccab2828
Crises Management in the Shadows of Self-Promotion
Melody Bowden’s Tweeting an Ethos: Emergency Messaging, Social Media, and Teaching Technical Communication focused on the ethos that organizations encourage through their social media posting. Her viewpoint that such groups have a duty to put their audience’s needs first was eye opening. Meeting the reader’s expectations contributes to the organizational ethos, but Bowden also suggested that organizations have some responsibility in facilitating an informed community.
I think that most of us anticipate that an organization or corporation, when communicating via non-cyber media, will put their own agenda first. Oh, sure… We expect them to spin their message so there is the appearance of truly caring about the audience; but, we still notice the shameless plugs, the product placement, or the solicitation for a donation. We get glimpses of what the organization is really after and usually it isn’t just to be helpful, devoid of an ulterior motive.
Bowden’s study revealed that in a time of crises the Twitter posts by both CNN and the American Red Cross had the highest concentration of tweets fall into the category of “self-referential posts designed to promote the organizations’ programming and accomplishments” (P. 46). I am not surprised. But reading about Bowden and her student’s surprise, made me reexamine how I think technical communicators and the groups they represent should present themselves in social media and why social media is different.
Questioning How Social Media is Different
She suggests that, for the sake of ethos, organizations should not focus so heavily on self-promotion. She explains, “Technical communication scholars need to continue to study…how these forums can be used to promote a safe and informed citizenry as well as the objectives of corporations, nonprofit organizations, and government agencies” (P. 50). I find it interesting that she mentions “a safe and informed citizenry.” This statement seems to be referencing the internet as a community. This “community” concept has been a subject of controversy in many of our readings. So, if we accept the internet as a type of “community” does this really make these groups responsible for fostering it? Or, is she only referring to the specific real world citizens of the community where the crises is occurring?
Additionally, if she is saying that organizations should abandon self-promotion to focus on the needs of an actual non-digital community in crises, then why don’t we have those expectations of the communication that occurs in those communities offline? Why is this study about the organizational ethos as it applies to social media and not championing organizational ethos as it pertain to all media? For instance, I lived in Florida for the last 28 years. I am no stranger to hurricane season. The television stations, newspapers, radio stations, local organizations and even home improvement stores, grocery stores and convenience stores would get involved in storm preparedness outreaches. And when disaster struck, they had a plan for reaching out to the community, but you could always see the company promoting itself alongside those efforts. It was expected.
I am also wondering how an organization can afford to not take advantage of these situations. Perhaps they should not be so overt in their self-promotion, but they may not have this exact audience in front of them except in times of crises. If they don’t get their message to them now, when will they? The audience is using the organization for something they need. Why can’t the organization saturate it in their own message? Annoying? Yes. A bit uncouth? Probably. But expected? Understandable? Kind of.
An Inspiring Future
Before anyone misunderstands my Devil’s advocate type thought process, I am not disparaging or arguing her ideas. Bowden opened my eyes to a whole set of possibilities. I actually like the idea of a technical communicator as a facilitator of community who provides a service-oriented message to the reader. The questions about how to go about it and how to preserve ethos are fascinating. I think serving the community while somehow satisfying the objectives of an organization sounds both challenging and inspiring. The questions that I have shared are ones that I continue to play around with in my head. I rather like this new vision of where technical writing can go and I look forward to seeing how these concepts evolve.
Posted by scottc0957
I had a thought about something B. Longo said in her article, “Using social media for collective knowledge-making: Technical communication between the global north and south,” when she said that technical communicators first began writing content for the web with an authoritative voice, and then changed it to a more approachable, interactive platform (p. 4). My question that I pose to you, my smart-as-a-whip classmates is this: How does a company remain authentic, keep up its brand, and stay somewhat colloquial when writing for the web?
Can we as technical communicators help our company maintain its brand when we create the approachable content–that must come from us and our experiences at some point? (Or do all employees contribute a certain bit to the brand of a company?) Just a thought I wanted to throw out to you guys.
Posted by scottc0957
I think at first, blogging had a negative connotation due to many people using it as an online, public diary. Now, there’s still that genre, as well as any other type of information mecca one might seek. I’ve thought about blogging. And haven’t because the dedication to come up with something readable every week or day or month is daunting. And I would have to inevitably choose between quality or quantity.
For work, I publish mini blogs about our product portfolio and keep the tone professional and in line with our company’s branding. I am an avid fan of one blogger who posts great recipes on her My New Roots page. They’re delicious.
I found the “Why We Blog” PDF useful in that it organized thoughts I’ve had about blogging into readable points. For example, why bloggers are motivated–why someone would invest a huge amount of time to create a blog.
Posted by Natalie Rausch
Social media and personal computers at every work space has cut out a lot of middle men and shifted power from a few big entities to many individuals. It is a fundamental shift and the overarching theme between Spilka and Qualman readings this week.
Many people have heard how online news and content is quickly diminishing the viability of printed newspapers and magazines. Readership of printed newspapers has declined. People don’t have to wait for the news to break, be printed, and get distributed. Even more, social media is changing who is distributing the news.
Qualman features a hypothetical news story example involving the car accident of a U.S. senator from Idaho. Both a popular newspaper conglomerate in New York a local political enthusiast blogger cover the story. In the end, more people probably read this news from the blogger than the news source because the blogger knew more about the local senators, was able publish the news online faster, and offered her content free. Her friends read the blog post, and her friend’s friends keep passing the word on. People get news with less of a middle man like a news organization. It is an interesting case study that shows the power may be shifting to bloggers. Qualman (p. 12) states that newspapers can’t just get by on delivering news to stay viable. Instead, the newspaper must provide analysis and commentary.
I have to note, however, that the reputation of the newspaper must have some merit. I would more likely click on the newspapers link on the story than the bloggers link on the story. I might not have guessed the blogger to be a credible source on the topic. If I could not read an article because a subscription was required, I’d search for another name in news who was delivering the news story for free.
I appreciated Table 1.1 (Spilka p. 24-25), but I would have understood the example faster if I would have known who the large employer was. I wasn’t sure at first what point the table was trying to make, being that the technical communicator’s role in a large corporation has changed drastically since the 1970s. My guess is the table is a case study of IBM because the company went from making mainframe computer systems to PCs to networks and databases like Watson, the supercomputer.
Spilka reviewed how technology has fundamentally changed the role of the technical communicator. I believe technology has changed every field of work, nonetheless, Spilka made an important point. Before personal computers desktop publishing, communication would have to go through a lengthy production process. But now, the power shifted from a technical communicator who could not produce communication to a technical communicator who could do it all—create and produce.
By being able to do it all, so to speak, bloggers and technical communicators can reach niche markets and small interest groups like never before. Traditional media’s content like TV and newspapers is generated by only a few and is good for reaching the masses. On the other hand, internet’s content is generated by many. Social media has created a huge shift in information holders and distributors (Qualman, p. 11). People are web authors through wikis, they develop micro content with blogs, and interface in an online software applications, thus cutting out the middle man TV or newspaper distributing the content. Like never before, an individual has power and influence.