Author Archives: johnsons0566
I came into this class reluctant about the whole idea of blogging. I didn’t think I would like it and thought I would have a hard time writing about topics that others would find interesting. When I first started, it was difficult for me to transition from writing in an academic tone to a more conversational tone. But over time, I became more comfortable with the medium, found my voice and actually found myself (gasp) enjoying it. Not only was it interesting to see what my classmates wrote, but the resulting comments and discussions were intriguing as well.
For the final paper I chose to explore the idea of “long tail love” online. The idea was spurred from a combination of Michael Anderson’s “Long Tail” reading, Turkle’s talk of Second Life/profiles, and Rhinegold’s “crap detection”. Additionally, hearing about the encounters of my friends in their pursuits of online dating made me curious about the subject. Deciding to give it a shot, I started doing some preliminary research and the rest is history. What I can say is that researching the subject has certainly has lead me down a rabbit hole. One lead uncovers the next as there are unlimited avenues this subject can take. Even though it won’t be for a while, the idea of “long tail love” online is even a topic I am considering for a thesis.
The pervasiveness of technology and the internet impacts almost every facet of our lives. It has made our lives easier, faster and better in countless ways as it affects how we work, learn, and communicate with each other. However, can these technologies help meditate the need and physical drive to find love and develop lasting relationships? And can the allure and convenience of the Internet really help us find “the one” and maintain these close ties? Or, does its ease provide protection, where in the digital realm where it is easy to present oneself in the light in which they want to be seen? To answer this question, this paper will explore online representations of the self, deception and misrepresentation, long tail love and the pros and cons of online dating and sustaining romance online. It was found that while the internet can certainly foster relationships, it can readily lead to misunderstandings as differences between face to face communication and computer-mediated communication occur. Thus, for better or worse, technology is redefining romance in our ever-connected world.
A big thank you to everyone for your intriguing posts and thought provoking comments during this semester! Have a wonderfully relaxing break and good luck with your future endeavors!
In Kenichi Ishii’s article “Implications of Mobility: The Uses of Personal Communication Media in Everyday Life,” he broaches the topic mobile communications and relationships in everyday life. Specifically, one area he explores is the use of mobile communications in public areas. In general, Ishii found that mobile phone users are criticized for violating the implicit rules of public space. When thinking about these implicit rules in everyday life, it makes sense. We all have encountered times when we have witnessed loud or annoying phone conversations in public. Despite public cell phone use being something that everyone finds annoying, many people continue to do. Perhaps they do it to feel important, or less alone, but no matter the reason, for better or worse, these private conversations have an audience.
I have a coworker who frequently makes private cell phone calls at work. Even though she steps aside to a “private” area to makes these calls, there is little privacy. I’ve found out more about her mother’s health conditions, her sister’s financial problems and issues dealing with internet providers than I care to know. The first time I heard it happen I thought it was a little odd, but because it was about her mother’s health issues I figured it was situational. As it continued to happen, it was made clear that she doesn’t realize that these private conversations are very public. These are things that she normally would not share with me (or probably the majority of my coworkers), yet she seems oblivious to it. Its not that I’m trying to eavesdrop on her calls, but the one sided conversation is so apparent to anyone within ear shot.
Luckily, Psychology Today has an explanation for why we find these conversations to annoying. In part, its because cell phone conversations are generally louder than a face to face conversation. Forma and Kaplowitz found that cell phone conversations are 1.6 times louder than in person conversations– a slight difference, but noticeable nonetheless. Because its hard not to overhear, and the lack of respect this implies for the others around you is grating.
In addition to loudness, these conversations are irritating because they are intruding into our consciousness. Lauren Emberson, a psychologist from Cornell University found that when you hear a live conversation, you know what everyone is saying because it’s all there for you to hear. In contrast, when you hear a cell phone conversation, you don’t know what the other person is saying, so your brain tries to piece it all together. Because this takes more mental energy than simply hearing both sides of the conversation, it leaves less energy to allocate to whatever else you might be doing.
When is it Okay or Not Okay to Use Cell Phones
A study from the Pew Research Center found about three-quarters of all adults, including those who do not use cellphones, say that it is “generally OK” to use cellphones in unavoidably public areas, such as when walking down the street, while on public transportation or while waiting in line. In contrast, they found that younger generations are more accepting of cell phone use in public. While the definition of “cell phone use” in this study was not clearly defined, it generally is presumed that it means holding a conversation rather than texting.
For instance, only half of young adults found it okay to use cell phones in restaurants, this activity was frowned upon by older generations. Places where cell phone use is considered unacceptable in both groups include family dinner, movie theaters or worship services.
Enough is Enough: Cell Phone Crashing
Greg Benson had enough of annoying people talking loudly in public and decided to take things into his own hands. To fill a void in a layover in an airport he came up with the idea of “cell phone crashing”. In “crashing” the prankster sits next to someone talking on their phone, and then proceed to fill in the gaps left in the one-sided conversation. When one person said “What should we have for dinner?” into the phone, he responded, “I don’t know. Steak and potatoes sound good.” pretending to talk on his own phone. The whole process is filmed with a camera hidden from afar as the hilarity ensues. While the video may give you a few laughs, it may also help you reconsider how public your cell phone conversations in public really are.
So, what do you think? Should mobile devices be banned in certain areas? Or is this an infringement on our rights?
A major theme that resounded through the readings was the need for the organization, understanding and usability of content online. Through the use of creative design, implementation and use, technical communicators can work in conjunction with designers and help find solutions to these problems. Above all, usability and ease are the two most important factors in web design.
The famous phrase “form follows function” was coined by American architect Louis Sullivan in his 1924 book Autobiography of an Idea. There are two ways this phrase can be interpreted:
1). Aesthetics should be secondary to function
2). Beauty results from the purity in form.
Modernist architecture was based around this idea, as ornaments or decorative elements to a building were considered superfluous. In other words, the shape of a building or object should be primarily based upon its intended function or purpose. With this purpose, this movement became the guiding force for numerous architectural movements and schools of design.
However, one can ask, does this same principle hold true in a cyber environment?
In the early years of web design, oftentimes there was no rhyme or reason to the designs used by untrained technical communicators. Oftentimes, they would disregard principles of effective page design in an attempt to differentiate document design for print from online. In the wild west of web design, an innovative form took precedent over function. However, as time progressed, these freedoms gave way to a new wave of design fueled by purpose, content and user needs.
Today, we take these things for granted and expect certain standards for orienting ourselves in virtual space. Because there isn’t a one size fits all approach, the way in which designers create these spaces is intriguing.
Should they follow Sullivan’s advice of “form follows function”? Or would some creative flair benefit a site and make it more usable? This poses a challenge for designers because while usability is key, it is discouraged to gravitate towards either extreme.
On one end of the spectrum you have your very basic, bland web design. It presents the users with the usable components without any frills. An example of this is the Craigslist site with its basic blue links on a blank white page. It is clear that function is the most important aspect of this site, and little concern is given to aesthetics.
On the other hand, a site that either has too much going on also renders itself unusable. In the example for Yvette’s Fashion it is clear that the overwhelming amount of information, flashy colors, images and tiny text make it almost impossible to navigate, let alone read.
Gentlemen bear with me, but in a way this analogy of design and usability could be compared to women’s footwear. On end you have your very basic and ubiquitous white tennis shoes. While they may not look fancy, they are comfortable, provide the right amount of support and quickly can accomplish the job of getting the user from one place to the next. They are simple and style plays little role in its usability.
In contrast, there is the glammed up eight-inch stiletto. While they aren’t practical, the over the top nature of them definitely catches your attention. Additionally, while they also will enable the wearer to navigate from one place to the next, it is at a much slower and cumbersome pace. While both forms of footwear are aimed toward different users and server similar functions, the usability differs. In other words, usability is impacted by design.
Likewise, design elements contribute to the ambience of web sites and help prepare the user to understand the context for its use. In Digital Literacy for Technical Communications, Slavo states,“Readers recognize designed elements of the document before interpreting the context”. In other words, visual design carries its message in its physical presentation.
For instance, even a simple change in the web design can make a difference and affect usability. In Louis Lazar’s article, Design is Only as Deep as it is Usable, he examines the homepage for Facebook with a simple omission of color:
While the plain version is still functional, it is less inviting. Additionally, the contrast between the blue and white makes the boxes easier to find and therefore use. Overall, this example proves that design can aid in the function of a web site.
In sum, there isn’t a “one size fits all” approach to the design and organization of web content. Because there is no hard and fast rule, function can’t overlook aesthetics and vice versa. “Eye candy is important, but it isn’t everything, and that for a design to be truly beautiful, it has to be functional, have purpose and contribute in some way to the website’s intuitiveness, usefulness and branding” (Smash Magazine). Rather, a balance of the two is needed as they work hand in hand to produce content that is both intuitive and appropriate for the audience. Through this, both ease and usability can be accomplished and good web design can prevail.
“Today, outsourcing is not just a trend; it is an integral part of how smart companies do business”, “…a company concentrates on its core business and relies on outsourcing partnerships to get the rest done”
~ Harvard Business Review
In the past 30 years, the rapid pace at which technology is evolving has drastically shifted the modern business climate and the world of technical communications. As a result of these emerging technologies, both the tools we use and the scope of our work as technical communicators has changed. Thus, the digital revolution has resulted in a “blurring of boundaries in our field and our work” due to major changes in economics, management and methodologies. To keep up with these significant advancements, many companies have been forced to shift their product base and find ways to restructure themselves.
Through re-engineering and an adoption of radical new changes many companies have found ways to cut costs. Major layoffs have occurred as a single person now can execute jobs that once took seven people to complete. Moreover, globalization has played an undeniable role in this change.
That is to say, globalization and “improved methods of communication make it economically possible and desirable to work with people from all over the world…”. Consequently, it is becoming increasingly common for companies to send their work to countries such as India, China, Korea, or Brazil. Asa result, outsourcing, is an important factor for companies to keep their competitive edge. According to 2011 outsourcing report, “Over 94% of the Fortune 500 companies outsource at-least one of their major business functions”. With that in mind, it should be no surprise that both the company I work for, as well our clients outsource jobs.
For instance, Wunderman, has offices around the world and takes advantage of its bandwidth by outsourcing jobs. Specifically, the Minneapolis branch utilizes its Buenos Aires office for much of its production work. While 6000 miles physically separate us, we communicate with each other through weekly conference calls, Skype and software called Brandshare to keep tabs on the project. However, there is a difference between the tasks that are delegated to Buenos Aires and the work that stay in house. The projects we send to our off shore resource is oftentimes grunt work and involves little creativity. In contrast, the higher-level work generally stays in house where we can have more control over the project. Overall, despite the language barriers that sometimes occur our Buenos Aires team has proven to be a valuable resource in saving Wunderman both time and money.
Likewise, on the client side, Best Buy outsources a sizable amount of its work as well. While I know outsourcing occurs in the majority of it’s departments, I am only familiar with what goes on in the marketing sector. The bulk of Best Buy’s creative work is outsourced not only to Wunderman, but also to several other creative agencies across the country. This allows them to distribute their workload evenly and hone in on each agency’s specialty. Other aspects related to the production of marketing materials such as coding, subject line testing, and analytical reports are outsourced as well. If that wasn’t enough, Best Buy also utilizes creative resources in India for some projects. Because of the time zone difference, this allows them to work around the clock and have the finished product on their desk the next morning.
While outsourcing certainly has its benefits such as producing jobs and reducing costs, there also are several downsides. It should be no surprise that when work is outsourced at an international level there are oftentimes disparities. While many companies play by the rules, others take advantage of these workers and skirt environmental and labor laws in the process. For instance, these individuals work hard, if not harder than their US counterparts for significantly less pay. According to the US Bureau of Labor and Statistics, the average hourly wage for Chinese manufacturing workers is less than a tenth that of their average U.S. counterparts. Additionally, Factory workers in China are more than three times more likely to get killed at work. With these grim statistics in mind, it is clear these workers will do anything for a job.
One of my coworkers used to work for a different Fortune 500 company that would send her to India for weeks at a time. While this third party business in India was an important asset to company, the picture she painted of her time there was bleak. Each week, the company would bus in workers from neighboring cities up to three hours away to its headquarters in New Delhi. There, the workers typically would work 10-14 hour days without complaining. At the end of the day, instead of returning home, many would sleep at the company campus’s small apartment complex- only to repeat it all the next day. Consequently, families would only see each other on the weekends because it was easier and cheaper to do so. Unfortunately, this practice is common and is a reality that all too many are unaware of.
In sum, it is clear that technology is a driving force of the economy around the world. Our demands for newer, better, faster technology and ways of communicating clearly fuel this practice. As a result, we are reliant upon both these technologies and the foreign workers who produce these products to do our jobs. So, while outsourcing certainly has its benefits, perhaps there is more to consider than the business aspect of it. Maybe, we ought to consider the humanizing side as well.
“Good, better, best. Never let it rest. Until your good is better and your better is best.”― Tim Duncan
My only experience blogging was during college while I was a marketing intern at RNR Realty. Among other things, I was responsible for doing a bi-weekly blog post using WordPress to promote their business and generate leads. The majority of posts pertained to real estate, home buying or home improvement, and the content was largely up to me to decide. Additionally, each month, I would pick an area around the Twin Cities to use as our “Neighborhood Feature” and write about the areas highlights, attractions and housing markets. Unknowingly at the time, I incorporated several of Belle Beth Cooper’s “16 Top Tips from Blogging Experts for Beginners” into my work.
Despite being short lived, my foray into blogging was beneficial in that with practice and over time I was able to improve and my “good” and become “better”. The question now is how can my prior experiences coupled with the readings from this class enable my “better” to become “best”?
When I first began my internship I was largely writing for myself and wrote to topics that were of interest to me. However, a few weeks in I discovered my audience and I did not share similar interests. While I found sustainable housing, up-cycled furniture and Frank Lloyd Wright homes intriguing, my audience clearly felt otherwise. Eventually, I realized I wasn’t writing for myself; I was writing for RNR Realty, and if I wanted my numbers up, I needed to re-vamp my strategy. As a result, I had to dig a little deeper and try to get a better handle on my audience.
To that end, I started to run the analytical reports at the end of each week so I was able to see my viewers and where they came from. Because RNR Realty represented residential, commercial and international buyers and sellers, the audience stemmed from a diverse background. Yet, when I ran the demographics of past customers as well as people who followed the company on social media, certain patterns began to emerge. I discovered that most of them were first time homebuyers with credit issues- many of whom had young children or pets. With this deeper understanding of my audience I was able to tailor my posts to these specific interests and increase my numbers. While my internship and subsequent blogging for RNR Realty came to an end, a new chapter of blogging through the MSTPC program with UW Stout has just begun.
In Alex Reid’s “Why we blog? Searching for Writing on the Web” he recalls Malcom Gladwell’s observation that “it takes over some 10,000 hours of dedication to a craft or profession to become an ‘expert’”. Thus, expert status of anything, including blogging, takes an immense amount of time, repetition and perseverance. However time isn’t all that it takes to become a good blogger. Moreover, the supplemental articles point to other areas of interest that can improve bloggers including Csikszentmihalyi’s theory of flow, the appropriate length for a blog post and finding the perfect balance between academic and conversational tone.
Obviously there is more to good blogging than the points mentioned above, however I think these are great additions that can aid my own (or any blogger’s) “better” to become their “best.