When you have a Nail, Find a Hammer
Posted by rebeccaanderson8641
“Social media now encompass many systems, are oriented toward myriad different ends, and can be creatively repurposed by individuals to realize unanticipated goals” (Technical Communication Unbound, Toni Ferro and Mark Zachry, 2013).
In previous blog posts, conversations, and critiques on social media use, I have often emphasized the necessity to use social media “mindfully”. Reflecting on this statement, I realize I was not using it purposefully and I had no real context or deeper meaning to what using social media “mindfully” really entailed. I suppose it sounded quite good and I had a vague idea of what the objective of mindful social media use was, but I could not clearly define precisely what mindful social media use looked like. I didn’t approach social media as a tool, as a mechanism to accomplish a goal.
I knew what it was not. Mindful social media use was not hours of unmediated scrolling. Mindful social media use was not adopting an unhealthy interest in what others were doing (FOMO) or internalizing unrealistic body images. But what is mindful social media use?
“Technical Communication Unbound” by Toni Ferro and Mark Zachry highlights how social media can be used effectively and healthily for technical communicators. It is all about building a community of shared interests and engaging a multifaceted audience using different platforms. Technical communicators who are passionate about their work have a unique avenue of dissemination and collaboration through the use of social media. It is about building meaningful networks that better engage communicators with their audiences and other professionals.
Ferro and Zachry mention the widespread nature of social media platforms. Systems that are proprietary and exist within one organization offer a method to connect to coworkers and possibly clients, but the reach stops there. Social media, such as Facebook, Twitter, Instagram, and LinkedIn offer broader opportunities for communication and collaboration (Ferro 2013). Communicators who take advantage of these opportunities by sharing the work they are passionate about, receiving feedback, and engaging with the content of other professionals can maximize their knowledge and ensure that they stay at the cutting edge of the field.
This indicates one manner in which communicators can use social media mindfully. The important element to determine mindfulness is to establish goals. Are you accomplishing your goals when engaging on social media? Are you growing your network of professionals and learning new information about your field? Or are you disengaged and disorganized in your approach to social media use? By establishing goals as communicators for our engagement with social media we can more appropriately understand mindful use. We need to know why we are using the tools we are using. If you reach for a hammer, you typically have a nail. So, if we reach for Facebook, do we know why? Why are we using that tool? These are important questions to pose to ourselves to maximize social media’s benefit.
This is essential for technical communicators because these platforms are becoming more and more integrated into our profession. As demonstrated by the Ferro article, most technical communicators are now engaging via social media platforms as part of their work week on a routine basis. This trend shows signs of continuing to increase as more platforms provide greater reach, better services, user friendly options, and greater integration of technology. For example, as an educator, I have begun routinely using Discord as part of my work week. Because communicators are in the business of disseminating information in the most effective manner, social media cannot be ignored on a professional level. Ferro writes, “Furthermore, technical communicators who rely on social media to accomplish their goals in distributed organizations must now monitor the technological landscape and be ready to integrate emergent types of online services into their work.” Social media continues to change, platforms adapt and include more effective and efficient technologies for accomplishing specific goals. As communicators, we are doing the field and our audiences a disservice if we disengage with these technologies.
The most effective manner to stay informed regarding the direction of emerging communication avenues is to engage with the technology routinely and mindfully. Mindful use of social media as a technical communicator entails establishing clear goals, such as collaborating with peers, creating broader networks, and connecting meaningfully with audiences. We can also mindfully use social media when we consider how the technologies can better our deliverables and how new technologies may shape the field.
While we can often easily identify what mindful use of social media is not, it can be more challenging to identify what it is. Trends evidenced by the Ferro article indicate that social media is becoming a more prevalent presence in our professional lives and is allowing us a unique opportunity to collaborate, communicate, and synthesize new ideas. This is a pivotal moment for communications; we need to decide how we will position ourselves as technologies continue to develop. By ensuring that we have intentional goals in our engagement, we can better orient ourselves towards a future of appropriate and meaningful social media use. When we need to pound a nail, we reach for a hammer. When approaching social media as a tool, what is it that we need to accomplish?
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