Keeping up with Media
Posted by yjdoe
While I was reading Spilka (2010), I was reminded of the course I took last semester, User-centered Research, a lot. I found that many parts from the UX and User-centered field overlap with this week’s reading pertaining to “emergent communicative practices” (Ferro & Zachry, 2014) and “social media’s role” (Pigg, 2014). Accordingly, I have once again realized that technical communicators need to understand the most popular contemporary communication method, social media’s role and that they also need to prepare for the change to the next emergent communicative method. Above all this, communicators should analyze the type of their audience and the needs of their audience in accordance with the communicative environments where they interact with their audience.
As Spilka (2010) notes that due to the advent of digital technology and social media platforms, technical communicators need to re-define who their/our audience is and what product the audience uses or is interested in. I totally agree with this idea. As Krug (2014) mentions in his book, “Don’t Make Me Think!” I believe that there are “average users,” however, the standard of the “average” can change based on the communicative environment and method for the audience and communicators. In my perspective, for example, the audience these days can read content online very fast. They have been accustomed to the monitor environment, and they know how to skim in order to gain the information they need. They also don’t stay on the same page that long – I assume that it is because there are numerous contents they can/want to search on the web. Most importantly, the audience prefers the content with visual factors. They want eye-catching and graphic sources that can help them to better understand the content they engage in.
In conclusion, as Pigg (2014) presents, I as well believe that social media and digital content environments are deeply related to each other, unlike traditional communicative methods (p.70). Therefore, technical and professional communicators need to keep up with the change to emergent communicative methods and their audience’s needs in those new environments.
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