Can the Blogger be Defined out of the Blog?

I would describe myself as an avid consumer of information. Following the example of my parents who read the newspaper cover to cover every evening and then sat down to watch a solid hour of nightly news, I make it a point to stay abreast of what’s going on in the world. Of course, I don’t have to wait for the paper to be delivered each day; I am not limited to one editorial board’s perspective, and if I have far greater access to information, I have to work harder to make sure it’s credible. 

My first conclusion regarding my own experience with blogs is that in spite of how much reading I do online, I only follow one blogger regularly. Hungryrunnergirl has defined my view of the evolution of blogging. The author blogs about her running, her love of food, and her life. In the early years of the blog, she posted several times a day in colorful fonts. Lately, she’s dropped to six posts a week. She blogged through a divorce, adventures as a single mother, remarriage, blending a family, and more pregnancies, as well as an ultramarathon, breaking 3 hours in the marathon. Robinson Meyer’s take on “What Blogging Has Become,” I see this blog has also limited my appreciation for what blogging can be, perhaps what it must be, today, not the least of which because that article is already five years out of date. Meaning, if my ideas on blogging were outmoded in 2015, they must be fossilized in 2020.  

woman’s hands on typewriter keys; the word “blog” on paper

In “Why We Blog,” Julie Nardi, Diane Schiano, Michelle Gumbrecht, and Luke Swartz say that “bloggers are driven to document their lives, provide commentary and opinions, express deeply felt emotions, articular information through writing, and form and maintain community forums.” That was in 2004, but it captures where my current appreciation of blogging stands. 

I mentioned my news consumption earlier. I don’t pay to have the local news delivered to my doorstep, but I do pay to have online access to it. I am also a paid subscriber to Talking Points Memo, which is apparently also a blog. I guess the President of the United States also blogs given his affinity for Twitter, which I also learned is a thing called microblogging. Who knew? Well, you knew. Now I do, too. 

numerous social media icons featured Polaroid pictures

When Meyer asks, “Is there a place for blogging online in 2015?” I begin to think that there cannot be a simple answer for that in 2020. Blogging certainly has a place. As it was defined even five years or 15 years ago? Perhaps not really. Can one simply start a blog and drive readers to the site on the power of their topic and personality alone? Can they do it without leveraging the power of centralizing sites like Medium? Without microblogging on Twitter? Without Instagramming content, as well? Without vlogging or podcasting on top of it all?  Kyle Beyers reports that as of 2019, “there are over 600 billion blogs in the world.” That’s a big crowd.

As my appreciation for what blogging has become grows, I’ll make better use of that content and the strategies that inform the content and the format. What actually concerns me, though, is that much of the current practices surrounding blogging seems to devalue the individual behind the content. Joshua Benton thinks Medium “degrades authorship, renders it secondary, knocks it off its pedestal.” This is seconded by Robinson Meyer, who writes about Medium that, “Medium doesn’t want you to read something because of who wrote it; Medium wants you to read something because of what it’s about.” The implications behind that move need more exploration and consideration on my part. 

 

Benton, J. (2012, August 13). 13 ways of looking at medium, the new blogging/sharing/discovery platform from @ev and obvious. Nieman Lab. https://www.niemanlab.org/2012/08/13-ways-of-looking-at-medium-the-new-bloggingsharingdiscovery-platform-from-ev-and-obvious/

Byers, K. (2019, January 2). How many blogs are there? (And 141 other blogging stats). GrowthBadger. https://growthbadger.com/blog-stats/

Meyer, R. (2015, February 26). Why no one blogs anymore. The Atlantic. https://www.theatlantic.com/technology/archive/2015/02/what-blogging-has-become/386201/

Nardi, B., Schiano, D., Gumbrecht, M., & Swartz, L. (2004). Why we blog. Communications of the ACM47(12), 41-46.

Posted on September 18, 2020, in Blogs. Bookmark the permalink. Leave a comment.

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