Final Paper

Hi all –

Congrats on reaching the end of the semester! For my final paper I examined a website at the University of Wisconsin-Madison as compared to a website at University of Michigan. Both were Mechanical Engineering program sites. Below is my abstract.

Deciding where to go to college is a major investment in both time and money. University marketing is increasingly becoming more highly competitive. As the digital world becomes more prevalent, traditional marketing has taken somewhat of a backseat and online forums such as websites are becoming more heavily used to gather information. This paper shows a comparative evaluation between the University of Wisconsin-Madison Mechanical Engineering website and the University of Michigan Mechanical Engineering Website. It will evaluate the two websites using usability principles and identify opportunities and provide suggestions on how to improve the UW-Madison website.

It’s been a pleasure working with you this semester. Feel free to stay in touch via LinkedIn: https://www.linkedin.com/in/brittneygeenen/

Have a wonderful holiday season!

Best,

Brittney

Posted on December 18, 2018, in Digital, Marketing, Social Media, Workplace. Bookmark the permalink. Leave a comment.

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