Community Trends, Chatbots and More
Posted by drakek2454
As we begin to move forward our human relationship, with technology (the machine), is beginning to bound us into certain communities. This whole idea of being a part of something, whether we want to or not, is beginning to set the stage for what’s next with the relationship between humans and machines.
(Source: Google Images)
After reading the text, this week, Spilka stated throughout Chapter 6 this priority of, “Because I sense that there are human relationships beyond my machine and because I can communicate with other people in a virtual environment, together we will form some kind of community and culture based on those relationships and communication” (Spilka, 2010). We are all striving to be a part of what’s in front of our screen, whether we are searching, lurking or participating in conversations on social media, discussion boards and forums and even asking “Google” for our next answer.
Spilka goes further to highlight that both defined and undefined communities have boundaries. The author states, “In order to form a community, some people have to be included and other excluded” (Spilka, 2010).
In this blog, the author mentions the 5 important online community trends for 2018.
1. Platform Convergence
2. Automation of Community Management
3. Blockchain Technology
4. A Rise in Ideation Communities
5. Data Will Lead to Actionable Insights
Natasha, the author of, The Five Important Online Community Trends for 2018, says, “Online communities, on the other hand, offer an online ‘get-away’ with trustworthy, relevant news and the potential to create real involvement.” This was an interesting note in which the author relates these online communities, to a user’s ‘get-away.” While I began to consider what Natasha was exactly referring to, it made me realize why she coined these communities as “getaways.”
These ‘getaways’ are becoming the focal point to more than what Spilka notes in Chapter 7 as norms and rules pertaining to “Universal and particular” approaches to online environments (Spilka, 2010). They are becoming the basis for companies, advertisers and other users who are hoping to learn more about a product or service in which someone has shared their own experience with. Essentially, individuals are using these online “communities” to make their products better, share their own experiences and allow for a continued discourse between members of a company, individuals who share common interests with this product or service and for a stronger relationship between each of these “particular” communities. Even as we begin to associate ourselves as a product user, designer, or even a member of a certain company we began to “belong” to that network or community in a sense. Further, Spilka makes the connection that these “online communities” in which users share their feedback are not only helpful for the companies, brands and other individuals/potential customers, but also for technical communicators. Spilka states, “The digital environment gives writers more effective mechanisms than ever for obtaining this feedback. It also helps writers interact with and respond to readers: they can even respond immediately to readers’ needs. And, of course, writers can use reader feedback both to enhance their understanding of readers and to improved documents” (Spilka, 2010).
Take a look at this blog which mentions 23 different ways online communities are making an impact on a customer’s experience, not only for other like-minded customers, but also for the company and organization.
In all of this week’s context pertaining to communities, technology and how we “belong” to each of these communities whether we classify ourselves as part of a community or not, these interactions and our presence are shaping the future. It’s interesting to discover that Microsoft currently has a bot framework in existence which can referred to as, “Microsoft Azure.”
(Source: Google Images)
As technology continues to advance, do you see these communities “online” becoming stronger, weaker, less frequented, etc.?
Additional question that pertain to these “online” communities include:
- Will we be communicating more with chatbots?
- Will we be communicating more with actual people behind the screen?
- Will we be communicating with something completely new that’s never been exposed of before in these “online” communities or what will the “new online” era resemble?
(Source: Google Images)
Spilka, R. (2010). Digital literacy for technical communication: 21st century theory and practice. New York: Routledge.
This site uses Akismet to reduce spam. Learn how your comment data is processed.