Making Sense of Maps, the Internet and the User…
Posted by drakek2454
Our experience on the World Wide Web (WWW) is mapped out, but what does this really look like and how is it played out?
As technology continues to advance and our access and usage of the information readily available becomes more frequent we are creating traces for the internet to mock or even predict what we want to see. Being followed, mocked or even clicking on specific content whether you are looking for yourself or someone else begins to create a pattern of browsing history, whether for the good or bad. What you click on can help brands and organizations use algorithms and your browsing history to predict your future actions or show you content you are more likely to engage with based on your search history!
Even web developers are using mapping techniques. Spilka states,”When designers create sitemaps, their attention becomes focused on document features or virtual space as a type of information design: organization becomes an invention strategy, a method of arrangement, and a way to increase the likelihood that the information will serve audience needs and correspond to user assumptions and expectations” (Spilka, 2010). As you can see their a players behind the screens who are helping websites be more efficient at predicting what it is that they want their users to “use theirs site” for. Web developers are using the world wide web to better fine tune their audience and present them with the information they hope to see. In congruence with what the web developers are doing, site notifications are a new visual you may begin to notice when you click on a site.
Here is what a website notification on Google Chrome looks like.
Source: Google Images
This notification may prompt the user to click “allow” or “block” in order to continue to see notifications that pertain to this site. If the user proceeds with clicking “allow,” this will enable the website you selected “allow” notifications for to send you any related updates.
If you are an individual that didn’t even know this existed or typically select, “allow” to remove the notification from what you are trying to look at. Check out the fowling link to see what notifications you have that pre exist and how remove these notifications, if interested, or what to do in the future: https://www.howtogeek.com/288946/how-to-stop-websites-from-asking-to-show-notifications/
Going further, Spilka reiterates this, “Becoming a mapmaker means selecting and arranging pre existing information in order to assist a user in learning something or accomplishing some task, often with visual extra-textual display of the data” (Spilka, 2010). So, is this trend becoming to invasive for our searches on the internet or is it aiding us by providing us with the information we are most likely to engage with depending on our internet searches and interests?
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