Blogging: Balancing Accuracy and Authenticity
Posted by delwichej8841
As bloggers, we aspire to create content that reaches the masses. We hope to craft a message that appeals to a specific persona. Over time, we expect to build an audience in the form of a loyal following. However, to do so, we must first establish credibility and trust among those viewing our posts.
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To establish and maintain credibility among our viewers, we must appeal to our intellectual side while creating content that is factual, accurate, and helpful. Such content should be supported with quality sources, such as books/textbooks. A truly credible blog post likely wouldn’t cite other blogs as sources. However, this becomes a catch-22, since we’d rather not cite other blogs for our blog posts, yet we hope our blog will gain enough credibility to be cited by others.
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To establish and maintain trust, we must appeal to our emotional side while creating a blogger persona that our audience can truly identify with. Our closest followers would feel like they know us personally, as if we go way back. Those who can identify with us will feel compelled to read our content regularly, in hopes of obtaining advice that would truly speak to them, thanks to the similar nature of the two sides. In other words, such a success story might feature an audience member saying “I can’t wait to read Jeff’s blog post this week. I really get that guy, as he and I are quite similar. He offers frequent advice very specific to my current life situation, which I obviously appreciate.” Perhaps this success story sounds a bit too fairytale-ish, but it should serve as a general aim for bloggers looking to identify with an audience while the former gains trust from the latter.
To simultaneously sustain credibility and trust among our audience, we must find and actively implement a balance of information and emotion within each blog post. To borrow a cliché, we must find a “happy medium” for our content. In a perfect blogging world, a blog would be informative while sounding like it was written by a human being instead of a robot. Easy enough, right?
About delwichej8841Writer / Editor / Content Developer / Communication Specialist
Posted on October 7, 2018, in Blogs, Digital, Social Media, Technology and tagged authentic self, blog, Bloggers, Blogging, Blogs, Social Media, Technology, Wordpress. Bookmark the permalink. 9 Comments.
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