What do they want from us?
Posted by drakek2454
For this week’s reading the idea of what has happened and what is to come are concepts circling my head.
For example, in 95 theses, #89 of the Manifesto states, “We have real power and we know it. If you don’t quite see the light, some other outfit will come along that’s more attentive, more interesting, more fun to play with” (Levine, Locke, Searls & Weinberger, 2001).
Apple vs. MicrosoftAre you following me yet? From the theses this reminded me of the constant back and forth between two of the largest technology companies capturing today’s market; Apple and Microsoft.
Have you heard of the phrase, “Keeping up with the Joneses?”
As Microsoft creates or launches a new product, Apple has already begun working on their next product creation, launch or technological advancement to do exactly what is stated in #89 of the Manifesto and that is to introduce something more attractive to the consumer (Levine, Locke, Searls & Weinberger, 2001).
However, this made me realize that the consistent battle between Apple and Microsoft may in part be due to us, the consumer . . .
#93 of the Manifesto does remind us of this → “We’re both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they’re really just an annoyance. We know they’re coming down. We’re going to work from both sides to take them down” (Levine, Locke, Searls & Weinberger, 2001).
In the Long Tail, the authors note the following statement about consumers, “Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what’s available at Blockbuster Video, Tower Records, and Barnes & Noble” (Anderson, p.3).
Maybe consumers are being guided by the source?
In The Long Tail reading the author dives into this idea about profitability and how Netflix and Amazon are beginning to monetize the market. The author said, “But Netflix, where 60 percent of rentals come from recommendations, and Amazon do this with collaborative filtering, which uses the browsing and purchasing patterns of users to guide those who follow them (“Customers who bought this also bought …”). In each, the aim is the same: Use recommendations to drive demand down the Long Tail.” (Anderson, p.26)
This begins to point out the notion of companies paying attention to consumer behaviors. Companies like Netflix and Amazon are noticing our likes and dislikes, but are they taking advantage of the consumer, or just helping the consumer enjoy more or what they already like?
In a recent CNN story, the contributors highlight how it’s not just Facebook who is spying on its users, but others are doing it too. This leads me to another question of if Facebook could be the one to blame for disclosing information related to consumers patterns and behaviors. Could it be that Netflix and Amazon were able to track some of our searches, likes, comments and unfollows on social media platforms like, Facebook?
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