The Spiral of Silence in Social Media
Posted by JJ Miller
The desire for human connection drives much of our communication. But at what point does hyperconnectivity become anxiety inducing or silencing?
Hyperconnectivity is the extreme increased interconnectedness of people who resulted from technological advances. Social media platforms massively contribute to hyperconnectivity. Numerous studies and articles are written to address and discuss the impacts on society, communication, and mental health as a result of the rapid changes in to our interconnectedness and changes to communication methods.
Ben Abbot, for Virgin (How the human need to connect works with hyperconnectivity), addresses the fact that as a result of comparing ourselves to others, we struggle with insecurity. This is a result of us viewing all the happy, idealistic posts our social media “friends” post and comparing them to what’s really going on in our lives, as opposed to the idealistic posts we make on social media. I’ve felt inadequate by other’s projection of perfection on Facebook, even by those who I know well. I do understand that no one is perfect. However, I quickly forget that when all I see is everyone’s projections of how they want their digital reputation to come across. It seems there is a goal of digital perfection. I’m actually taking a break from Facebook for a while because my hyperconnectivity caused rising anxiety and I started to use silence for self-preservation.
Hyperconnectivity has caused me to become silent in order to preserve my dignity and sanity. This is the result of a theory known as the Spiral of Silence. The Spiral of Silence is a term created in 1974 by Elisabeth Noelle-Neumann, a German political scientist. According to the website, Elizabeth Noelle-Neumann: The spiral of silence, dedicated to Elisabeth Noelle-Neumann’s work, her assumptions of social behavior are controversial but the spiral of silence theory is widely cited and replicated in social sciences. The spiral of science is based upon numerous hypotheses. The core basis to this behavior is that people are afraid of social isolation and therefore will be silent if they feel their opinion or belief will be rejected by the mass of their public sphere (in our digital world, those would be our Facebook page “friends” or Twitter followers.). The spiral of silence is typically elicited by controversial issues (politics, abortion, religion, etc.) and causes someone to be silent out to fear of pressure or social isolation. The decision to be silent usually is done subconsciously (according to Elisabeth Noelle-Neumann’s research. However, I’ve consciously made the decision to remain silent in many cases. In 1974, when Elisabeth Noelle-Neumann defined the spiral of silence, mass media had a recognizable effect on public opinion by amplifying one side’s opinion and thus silencing the other. This sounds to me that it is much more likely that silence is done so more consciously rather than subconsciously. It is not that individuals changed their mind to avoid isolation, they kept their opinion to themselves. An article by James Vincent (The “Spiral of Science”: How social media encourages self-censorship online,) discusses research done by Pew Researching Group that proves people will stifle their opinions on social media if they believe that their friends won’t agree with them. Further more, the research and James Vincent’s article agree that concern for social isolation may not be the only reason for silence. It appears our hyperconnectivity is evolving the spiral of silence into including factors such as “likes” and the permanency of posting online opinions into our silence.
Social media influences the spiral of silence on a much larger scale than mass media in 1974 because of hyperconnectivity. Further more, the way we become silent is different and the reasons we stay silent are different. There are many reasons to stay silent: we value what others think of us, we want to avoid conflict, we don’t get enough “likes” on our posts, or we are simply overwhelmed by hyperconnectivity and all the information that we simply need a break. I expect this is a short list of reasons and will grow as more research is done on the effects of hyperconnectivity and human behavior. Has our desire to feel connected caused us more harm than good?
Posted on September 21, 2018, in Digital, Social Media, Society, Technology and tagged Elizabeth Noelle-Neumann, hyperconnectivity, interconnectedness, spiral of silence. Bookmark the permalink. 10 Comments.
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