Blogging and Digital Marketing Strategy
Posted by JJ Miller
Blogs have become my main use for Facebook. While I first used it as a social outreach tool, I now appreciate it as the one place I can see all the blogs that interest me in one feed. I also technically follow many bloggers on Pinterest. Pinterest is my go-to place for recipes, craft ideas, or sewing projects. When I click on those Pins, I’m directed to the site. I find that I am more likely to engage with these bloggers if I can use certain social media platforms as a central feed or board. Otherwise, as my email inbox fills up, I’m more likely to delete communications without reading them.
Digital Marketing Strategy is an excellent tool for gaining blog followers.
From the article, 16 Top Tips from Blogging Experts for Beginners, by Belle Beth Cooper, she states she’s heard blogging referred to as a “mixture between an art and a science”. What a precise statement! The balance between the writer’s artistic, personal expression and attracting an active readership is an analytical challenge.
I’d like to touch on a few of the 16 tips provided in Belle Beth Cooper’s article that tie in Digital Marketing Strategy and blogging.
#4 – Build an email list.
Creating a call-to-action encouraging readers to sign up for an email list does make sense because your intent is having that open channel to reach their inbox. However, consumers are bombarded with emails on a daily, if not hourly basis, and realistically because of the demands on people’s time, your email is more likely to end up in the trash. Although the intent of building an email list is to circumvent competitive factors such as Facebook News Feed ranking (EdgeRank isn’t used anymore by name but Facebook still ranks based upon 1000’s of factors using algorithms) and Search Engine rankings, there are simple ways Bloggers can stay visible on social media platforms.
I encourage you watch this brief video by Facebook, “How Does Facebook News Feed Ranking Work?”.
A few recommendations I offer to create different call-to-actions encouraging readership are:
- Encourage readers to not only “like” your page but to also “follow” it.
- Encourage comments to your blog posts on social media.
- Consider “sponsored” posts. “Sponsored” posts are available on most social media platforms including Facebook, Twitter, and Pinterest. “Sponsored” posts allow the blogger to target consumers who’ve already indicated behaviors that tie into their target audience. Blogger’s can determine their own spend and the analytics immediately show if it paid off.
#6 – Focus on building an amazing call-to-action.
A central component of any Digital Marketing Strategy is the call-to-action. What do you want the visitor to your blog site or webpage to do? As much as a blogger should stay true to their artist output, how are you going to encourage people to read it?
Nate Kontny, founder of Draft, a blog for writers, noted that when he created a strong, relevant call-to-action, it “immediately increased my Twitter followers by 335% in the first 7 days!”
The proof is in the analytics!
#7 – Give stuff away.
This sounds ridiculous at first because aside from wanting to share your writing as a blogger, there’s also the intent for it to be an income source. However, the main idea behind “giving stuff away” is showing good faith to your readership. Share those writing tips, offer a new seasonal recipe, or give away a PDF sewing pattern. The best way to win followers is to offer them something they didn’t have prior to coming to your blog site or webpage. This encourages readers to follow your blog.
According to research by Incentivibe, “adding a giveaway contest pop-up to the bottom-right of their website led to 125% more email subscribers”. Again, I believe that the main focus should not only be on email subscribers, but the same giveaway contest could be offered to gain social media followers.
Digital Marketing Strategy can be a very useful tool in operating a successful blog!
This site uses Akismet to reduce spam. Learn how your comment data is processed.