Navigating the Changing Waters of Technical Communication
Posted by Dan Lea
In the chapter, “Information Design,” Michael J. Salvo and Paula Rosinski draw repeatedly on the concept of “metis,” an ancient Greek term that refers to navigating change. The metaphor struck home for me. My family had a sailboat when I was in middle school, and I still take advantage of the chance to go sailing with others when it comes along. My wife and I had a great time on an evening charter sail in Bayfield, Wisconsin in October, and I took a turn steering for a while. I had to keep a number of factors in mind to navigate safely between the mainland and Madeline Island. There was the unchanging, but invisible hazard of the water depth. I had to follow our captain’s guidance and the feedback of the depth finder to avoid running aground. I had to be mindful of moving obstacles, such as other boats. And I had to be mindful of where the wind was blowing, so that I would not get trapped too close to a shoreline without enough sailing room to tack my way back out to safe water.
As I read the chapter, I thought that sailing was a good analogy for navigating the changing conditions of technical communication. There are obstacles we know about, like the depth of the water in a bay, which change slowly, and there are unexpected changes that happen more quickly, with less warning, such as the direction of the wind and movement of other boats.
The chapter includes a description of a futuristic, but not hard-to-imagine scenario. A father enters the word “broccoli” into a search engine. The search engine takes into account not only the word, but the searcher’s context: what room of the house he is in (the kitchen), what time it is, and what time the family usually eats dinner. The search engine determines that the searcher is looking for a recipe containing broccoli that can be made in an hour or less.
We currently use and allow some of these context-based tools. I will search “restaurants near me” in a new city, and let my phone tell the search engine exactly where I am. I know from the ads that pop up on my Facebook page that Facebook knows I occasionally search for clothes, kayaks, and musical instruments. But as developers are working to take marketing advantage of more and more of this data, and context-based results can be very useful, some of us are getting uncomfortable with the notion that somebody knows where we are and what we’re searching, reading, and buying. A previous borrower of my Digital Literacy for Technical Communication textbook wrote “****ing creepy!” in the margin of this section. Just like we are now able to mostly shut telemarketers out of our lives by signing up for no-call lists, many people will likely block access to personal data, and new rules are making it easier to do so.
This article from Marketingprofs.com outlines Europe’s forthcoming General Data Protection Regulation (GDPR). These rules will require any companies doing online business in Europe (regardless of where the company is located) to ask consent every time a piece of personal data is used; just allowing a user to opt out now and again won’t be enough. Companies also will need to provide users with a way to access and change their preferences at any time.
Continuing with the sailing/navigating reference, developers have been sailing toward an ideal to providing a personalized experience to users. Now they will need to sail around the obstacle of much stricter privacy rules.
Technical communicators will also need to make course changes career-wise to survive
changing conditions. In the chapter, “Content Management,” William Hart-Davidson points out many changes to how communication work is accomplished, including the automation of some writing tasks. A few years ago, as a working journalist already watching the job market shrink dramatically, I was alarmed to learn that online news outlets were employing news-writing bots to create content. This is not limited to news aggregators and gossip and click-bait sites, but includes, as noted in this article in Wired, serious news organizations such as the Washington Post and Reuters.
Who knows where the wind will blow next? Our employers and our own careers will be best served if we learn to be navigators, ready to plot a new course when needed.
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