TC: The Madonna of career fields
Posted by jripslinger
If Madonna had stayed a “Material Girl” and never made “Confessions on the Dance Floor,” she likely would not have an active 40-year entertainment career. Technical communication has also continued to evolve to stay relevant. The key to success for technical communication is not getting too hung up on the name.
The Bureau of Labor Statistics defines the profession as “Technical writers, also called technical communicators, prepare instruction manuals, how-to guides, journal articles, and other supporting documents to communicate complex and technical information more easily. They also develop, gather, and disseminate technical information through an organization’s communications channels.” The Bureau of Labor also predicted the field will grow 11 percent–faster than the overall average–in the next 10 years because it will be “driven by the continuing expansion of scientific and technical products. An increase in Web-based product support should also increase demand for technical writers. Job opportunities, especially for applicants with technical skills, are expected to be good.”
In her anthology Digital Literacy for Technical Communication, Rachel Spilka (2010) said her collection “points to the critical need for evolution” (p.3). And Saul Carliner’s (2010) essay “Computers and Technical Communication in the 21st Century” illustrates how the field has been able to embrace new technologies to provide better support for customers. However, as the field continues to evolve, professionals in the field may not be called “technical writers” or “technical communicators.”
Eva Brumberger and Claire Lauer (2015) investigated the evolution of the field in their article “The Evolution of Technical Communication: An Analysis of Industry Job Posting,” which was published in November 2015’s issue of Technical Communication. The researchers analyzed 914 job postings from Monster.com over a 60-day period for a variety of jobs to include content designer, information architect, social media developer, technical editor, technical writer, UX researcher, and web writer (p. The researchers only kept listings whose primary duties were rhetorical in nature, and divided the jobs into five fields: 1. content developer/manager; 2. grant/proposal writer; 3. medical writer; 4. social media; 5. technical writer/editor (pp. 228-229). In their analysis, Brumberger and Lauer (2015) discovered that all five fields place a strong emphasis on written communication [at least 70%] (p. 236).
According to Carliner (2010), technical writers in the 1970s were primarily producing written content to help customers understand their newly purchased mainframe computers (pp. 22-25). In current times, Carliner (2010) said, software engineers perform the roles of technical communicators (p. 25). Brumberger and Lauer (2015) reported almost 40 years later, technical communicators are expected to be strong in written communicators [75%] (p. 236).
While technical communicators first created books, most technical content today is found online, according to R. Stanley Dicks (2010) who wrote: “The Effects of Digital Literacy on the Nature of Technical Communication Work” (p. 51). So, while a lot in the field has changed over 40 years, the core competency of written communication has not wavered. The emerging media platforms have given the field an opportunity to produce more meaningful written content because it has better communication channels with its audience. Dicks (2010) wrote that companies cannot hide common product issues because they will show up on product reviews, blogs, and message boards (p. 57).
Madonna has remained relevant for 40 years because she was able to keep a pulse on what was current. Technical communication has performed a similar feat by evolving but also by keeping audience analysis at the forefront. As long as the field continues to perform audience analysis and adapt, it will be a viable career opportunity for years to come.
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