The Kinnick Wave, Roku, and reviews
Posted by jripslinger
I dare you to keep a dry eye after watching College GameDay‘s feature on the Kinnick Wave. (Links to the video and to a segment created by Fox Sports can be found here.) When University of Iowa Children’s Hospital completed its new building, it included a “press box” on the top floor that overlooks Kinnick Stadium. During football games, patients and their families can go up there to watch the games.
A fan page called Hawkeye Heaven engaged in the participatory culture that Howard Rheingold (2012) discussed in Net Smart: How To Thrive Online. It posted this on Facebook because, like Rheingold described, “they believed they had some degree of power” to create a change (p. 115). After being “liked” over 5,000 times and “shared” more than 3,000 times, the word got out.
And resulted in this:
Taking a break during the game to wave to the children's hospital next door.
OK, Iowa, this is awesome. https://t.co/U1KLbE5kp0
— SportsCenter (@SportsCenter) September 4, 2017
When Iowa played Iowa State the following week, ESPN delayed the commercial break after the first quarter to air “the wave” live. And about a month later, ESPN featured this on College GameDay (same video from the link in intro paragraph):
It's more than just a wave at Iowa.https://t.co/QWaZFpFtgk
— College GameDay (@CollegeGameDay) September 30, 2017
This is my favorite response to the ESPN feature. Fran’s Red Face is a spoof account for Iowa’s occasionally emotional men’s basketball coach.
Avoided this until now. Damn allergies. Kirk Ferentz is a great, great man. God I love Iowa City. https://t.co/IzAfZ5uOoQ
— Fran's Red Face (@FransRedFace) October 1, 2017
This is just one example of how social media can effect positive changes, which was one of the themes for this week’s readings. In addition to Iowa fans, football fans at College GameDay’s live broadcast at Virginia Tech in Blacksburg, Va., did the wave as well as fans in East Lansing, Mich., who were hosting Iowa against Michigan State.
But movements don’t always need large followings, they just need a platform, said “The Long Tail” author Chris Anderson. In his Wired featured, he explained major entertainment companies invest the majority of their money in big names and big productions, which is ill-advised because “‘misses’ usually make money, too. And because there are so many more of them, that money can add up quickly to a huge new market. Or in my case, a big jump in morale in the workplace.
When I first started working for Ingersoll Wine Merchants, we listened to an adult contemporary station on the radio. At first, it wasn’t bad, but it did not take long for the station to become repetitive. Then, shortly after Christmas and all of its song, my boss purchased a Roku box, and we started listening to Radio Paradise, which is a wonderful listener-supported station that plays a wide variety of music. It introduced me to a lot of new artists, including Jill Barber, a Candian jazz singer, who I saw live in New York in 2014.
While it is good to follow the road less traveled for music and entertainment, it is not always recommended for consumer goods. I learned Cluetrain’s No. 11 on its “95 Theses” the hard way shortly after I graduated college. (Author’s note: This story from 10 years ago is a little embarrassing, but I think it illustrates my point. … Don’t judge too harshly.) I was looking to expand my exercise video library, and Carmen Electra’s Aerobic Striptease sounded like fun. When I looked into it, the video series had a lot of negative reviews for not being long enough or challenging enough. Despite the bad reviews, I purchased it anyway and saw for myself it wasn’t a good buy. When I moved from Des Moines, all those DVDs made the “donation” box. Now when products on Amazon have many negative reviews, especially regarding customer service, I find an alternative product.
Like Rheingold said, social media provides a lot of positives, as long as we use our BS filters and don’t let it take over our lives.
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