Web 2.0 vs Health 2.0
Posted by aliciaryoung
I’m relieved to put an end to this semester; taking 6 credit hours and a full-time workload has taken a toll on my health and social life.
Whether you grew up without internet access and mobile technology or you can’t imagine life without it, Web 2.0 has enabled all of us to contribute, share, participate, respond, and connect to much more information than the last 2000 years put together (I read this somewhere). Emerging media continues to connect more people across the world and disconnect them from the person sitting next to you or across the table. Of all the texts we read in this course, I was most influenced by Sherry Turkle. Yes, it took 15 years to write Alone Together, but it was worth the wait. Because if she had published the book after a year or two, she wouldn’t have made such a dramatic impact. This was a turning point for me; I took a break from Web 2.0 for a couple weeks (except for contributing to this class) to examine how my attention was keeping me away from what was really important – relationships with people.
As Web 2.0 continues to change and evolve faster than ever before, health 2.0 is slowly gaining web presence and connecting with consumers and patients. Health 2.0, as defined by Jane Sarasohn-Kahn (2008), is “the use of social software and its ability to promote collaboration between patients, their caregivers, medical professionals, and other stakeholders in health” (p. 2). I researched the quality of health information found through social media and evaluated whether health information influenced health behaviors. The following is an excerpt from my final research paper. This will also contribute to my final thesis for this program.
Where can millions of people access free health information? The answer – online social media, health communities and health websites. Healthcare has the potential of reaching millions of people to disseminate information about disease prevention, public health awareness campaigns, nutrition and exercise promotion, dietary supplements, new prescription drugs and other health-related information. According to the Pew Research Center (Greenwood, Perrin, and Duggan, 2016), nearly 80% of all adult Americans online use Facebook for news while adults over the age of 65 and women comprise the majority of all social network users. Web technology has enabled more consumers to have direct communication with businesses, medical/health websites, and online health communities to find health information they need for themselves or family members; however, health 2.0 technology has been slow to reach Web 2.0’s capabilities. A study conducted by Jha, Lin and Savoia (2016) analyzed 34 U. S. state health departments’ social media postings on Facebook and found there was very little interaction between the Facebook page and the audience; social networks were only being utilized as a one-way communication tool and oftentimes the information was not relevant to the audience (p. 177).
As healthcare and health insurance costs increase and research about new procedures and medicine become readily available, more people are becoming their own health advocates and searching for health and medical answers online. People are searching for information about ailments, illnesses such as cold or flu, natural and herbal remedies, dietary supplements, and side effects of prescription drugs. However, with the abundance of health information online it is often difficult to determine its credibility, relevance, and accuracy. The accuracy of information is neither consistent nor reliable across health websites, so how do people know what to believe to make informed decisions about their health or when to seek advice from a physician? Social networks also promote unethical and inaccurate news sites through advertising and social sharing, which reduces the authority and reliability of health information online.
Furthermore, medical professionals, health officials and government entities are not effectively using social networks to disseminate health information for targeted audiences. Thus, online users are not receiving accurate or timely health information to make informed decisions that could be detrimental to themselves or family members.
… the research continues with this topic, I found more articles of interest as I was writing this post, internet sources elude me; however, I hope you have learned to navigate the ever-changing technology during this course.
Happy Holidays and Congratulations if you are graduating! Fair winds and following seas, as we say in the Navy.
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