The Power of Living Online
Posted by mollynolte
After reading The Long Tail by Chris Anderson, I was inspired to write about a recent experience of mine with my new job. As all of you know by now, I’m not tech savvy nor do I have a great understanding of social media. With my new job, I’m tied to my laptop and am VERY quickly learning all about managing Facebook pages, Instagram accounts, creating a WordPress blog, and I’m on Twitter a lot.
Chris Anderson discussed how Amazon users rated an unpopular book well and caused a second-coming of success for a book called Touching the Void. Something similar happened to me after special event held by my company last Thursday. TRUE Studio offers “pop-up” yoga events in the city of Janesville. Over the summer, TRUE Studio held seven rooftop yoga events called Yogabrews. Each event was three hours long–one hour to register, set up your mat, and socialize, followed by an hour of yoga, and then a social hour afterwards where participants could have a glass of local beer with the proceeds donated to a local charity. The same has been done recently with additional Yogabrews events, but this time it was with a Halloween-esque twist. The events featured “glow” yoga. The set up with similar, an hour before to socialize, and hour of yoga, and a wine/beer social afterwards. This time, however, the room was set up with black lights and dance lights so folks could “glow” during yoga.
The first event brought in 23 people and was considered successful. The second event that took place a week later brought in almost 40 people and it was quite amazing to see that many people “glowing” under the black lights. During the balance portion of the yoga practice, I went up to the balcony with my phone to do a Facebook Live feed from TRUE Studio Janesville’s Facebook page. Not very many people saw the feed while it was live, and I was really disappointed. By morning, the video had been seen by over 400 people. Today, the video has been seen by 1,232 people. While I don’t work over the weekend, I’m still checking in on all of our accounts and get updates about activity on our Facebook, Instagram, and Twitter. Since Thursday, our Facebook has been visited by a heavy influx of people, TRUE Studio has been rated on Facebook 13 times by new members, classes are filling, and people are talking about us on social media. I think the video I posted had an impact on this flurry of new activity.
At first I was leery about posting a Facebook Live feed. The CEO and I recently had a phone conference with one of our consultants who said NEVER to post pictures or videos of classes because it could attract bad press and negative comments. For example, yoga purists wouldn’t approve of the high-intensity music and light playing during yoga. Many purists practice in total silence or just to a cello. Our yoga philosophy is different, and I think it’s important for us to advertise all of the amazing new things we’re doing. The new activity and positive things happening with TRUE Studio online is similar to Chris Anderson’s message in The Long Tail.
About mollynolteMSTPC grad student scheduled to graduate in May 2017. Lover of the outdoors, my dogs, autumn, yoga, and travel.
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