The Wide World of Blogging
I started blogging in 2008 before I started working for an online marketing business. I didn’t know really anything about writing online or blogging; however, I was interested to have my thoughts and ideas published online and to learn more about WordPress. I began with a site similar to this one and later moved on to the self-hosted WordPress.org where I selected a title and registered it with GoDaddy.com.
Part of my job with the online marketing company was to write, edit, and publish about 12 blog posts per week for business clients. I wrote about car parts, plastic surgery, divorce and dating, limousine and wine tours, travel within the United States, custom cabinets, pet memorials, pet sitting, shipping/packaging supplies, Ohio law (lawyers) and more. To improve a business’ visibility in the search engines, search engine optimization (SEO) was important, which included keywords. These keywords (1-2 blog post) are placed throughout the blog post, title, meta-title, meta-description and meta-keywords. Check out Hubspot’s “How to Search Engine Optimize Your Blog Content”.
Content was important since anything published online is permanent. Then you need to think about your blog’s “reach” according to Elise Hurley and Amy Hea (2014), “consider the ways which content is shared and distributed across social media and other media venues” (“The Rhetoric of Reach”, p. 62). Not only content, but also connecting with the audience. Be personable and imagine talking to one person about your topic. Whether a blog was one sentence or 750 words long, it was important to make a connection with the audience. This is true for business and personal blogs. How often have you read a recipe blog or a computer review that was dry and boring? Probably not too often.
With my personal blog (mostly how to be more eco-conscious), I didn’t think anyone would read it because there was already so much information online; what could I possibly add? There’s always something that you can offer – your opinion – on any topic and someone will read it. For example, Wikipedia, this is user-generated and user-edited. Anyone can start a topic on Wikipedia and others can add, clarify and provide sources of additional information to make it valid and credible. Hurley and Hea (2014) used Instructables.com as a student project to examine crowd-sourcing, the involvement of several people to do small pieces of a project. The result of crowd-sourcing is engagement though use of commenting, responding and sharing the content (p. 65).
Social media and blogging are important within the technical communication field because it provides another communication medium to connect with a larger audience and create a professional platform for future opportunities.
Hurley, E. V. and Hea, A. C. K. (2014). “The rhetoric of reach: Preparing students for technical communication in the age of social media.” Technical Communication Quarterly, 23:1, 55-68.