Emerging from Emerging Media

thats_all_folks__by_gbetim-d5aydtbThis Course

Before taking this class, I tinkered with social media. After this class I suspect I will continue to tinker with it. Not because I don’t want to do more, but because working more than full-time and going to school full-time precludes pretty much anything else for the foreseeable future. But, when I’m ready, I know I will be very glad I took this class.

It has challenged me to think about what drives communication within social media, i.e., it’s rhetorical basis. It never occurred to me to think about social media from a rhetorical perspective. But, the great eye-opener for me was to realize social media is perfectly compatible with rhetorical practices.

For example, in social media, we think about how to put the message together: short meaningful sentences if possible. We group information under headings and use lots of pictures. What we are really doing is attempting to deliver a message in as palatable way as possible. In other words, we are thinking about the reader’s experience. And, from what I’ve learned this semester, nothing could be more important.

My Final Paper

Dr. Pignetti suggested my final paper could build off of my blog posts this semester. My strategy for those was to take the readings, think about how they apply to my past and present work, and form an advice-based post. (The advice was intended as much for me as anyone else.)

My paper presents a set of practical guidelines related to social media that can be applied by individuals or businesses. It’s a practical guide—a sort of owner’s manual.

This guide is organized into five components: communication strategy, channels, content, connection, and community. I formed these by thinking about how the principles around social media we discovered this semester fit together. Each principle or idea could be grouped under one of these categories.

Communication refers to the strategy that needs to be considered when engaging in social media. Channels represent the various types of social media individuals and businesses can publish information to. Content is a discussion on what types of information fits into your strategy whether that is self-generated or curated. Connection refers to how you connect your social media efforts to external content and themes. Community means the importance of building a sense of community around social media efforts.

It’s important to see these five components not as individual puzzle pieces, but as pieces of a solved puzzle—they work together to achieve an effective, and comprehensive social media platform.

Good Luck to You!

I have enjoyed reading your blog posts this semester. I learned something from each one and often that something caused to me think in a different direction, if only for a little while. But that, I’ve come to realize, is the point of education.

Posted on December 18, 2015, in Blogs, Digital, Literacy, Social Media, Technology, Workplace. Bookmark the permalink. 1 Comment.

  1. Hi Aaron,
    Great image choice, it made me want to read your post! I also tried to structure my paper as a set of guidelines or advice for TPC specialists in the modern workforce, but I didn’t focus as much on social media. I honestly don’t have much corporate social media experience, and I think this topic is very interesting. Too bad we can’t see one another’s papers because I’d love to read this one.

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