Wrap-up and best wishes
Posted by maryvanbe
At first, I found the final paper quite daunting due simply to all the research involved; however, once I started it, I was amazed at how much I was learning. For example, I didn’t realize how much social media users can circle back and help technical communicators improve their documentation. End users of technical documentation often leave feedback on social media such as a company’s Facebook page, which technical communicators can use to better organize their materials, improve content or add more illustrations or video. At the same time, technical communicators can engage with commenters online to fill in holes in documentation or answer questions, all which improves customer service and retention.
Also, I learned that today’s consumers consult how-to videos and online discussion boards before they read instructional manuals. I, too, prefer to type “how to . . . ?” into a search engine rather than pore through a cumbersome paper manual. In fact, companies are now offering more of the “quick start” type of instructions as an adjunct to the full manual; these types of instructions tend to be much more user-friendly and heavily illustrated with step-by-step instructions.
Lastly, I came to realize how much technical communication roles are changing for the better. Rather than being seen as an “add-on” to an assembly line product, technical communicators are taking a seat at the table as invaluable members of interdisciplinary teams that are responsible for company growth and vitality. This means that we all need a robust education and can’t be content to conduct business as usual. I think this growth will present great opportunities for all of us.
Of course, emerging media are not without their disadvantages and dangers. We all have to be savvy consumers of information when doing research online. As technical communicators, we need to be quick to correct the errors that are prone to show up in online consumer help sites. And we need to be ever vigilant that our “need for speed,” which has increased exponentially since the advent of the Internet and social media, doesn’t affect the quality, originality, availability or appearance of our documents or audiovisual presentations in negative ways.
Emerging media such as social media, email and the Internet have enabled us to gather and synthesize information faster than ever. We can accomplish tasks that used to require time, money and travel in just a click of a button. We can find and interview subject matter experts online at our convenience. And when we’re done, we can distribute our final document to the whole world, if we wish. But have these tools made our technical documents better—or just faster? This paper explores the advantages and disadvantages conferred by emerging media since the advent of the Internet. It gives concrete examples from the daily work life of a newspaper reporter and technical communicator and offers ideas as to how technical communicators can use emerging media to their advantage rather than to their detriment.
This has been a great class, and I’ve learned so much from every one of you. Thank you for all of your thought-provoking comments, helpful suggestions and general feedback over this semester; it has been invaluable in both my coursework and my career. I wish you all a wonderful holiday season and good luck in your education and careers. Who knows, we may meet again!
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