Another End Brings New Beginnings

I often say that everything happens for a reason and at the time it should be happening.  But what I have found with my schoolwork over this past year-and-a-half is how the uncanny unfolding of situations at work parallel and seem to be answered by my school work.  This class was no exception.  For the past year, I have worked to try and create a blog just for my own department and for various political reasons it has not been very successful.  Fortunately this class has brought a number (too many to count) ah-ha moments. For example, developing a sound social media strategy is vital in order for organizations to survive in today’s digital world.  But the miss to this strategy is how we can also create a social media strategy as it relates to internal organizational communication.  Something I am now working to formalize with my role.

Just like the following image, however, aligning social media tools can be just as challenging to solving a Rubik’s cube.  Interestingly enough, the Rubik’s cube was actually designed by a professor to help his students look at how you solve an objects structural problem and solve individual problems without the whole object falling apart (Wikipedia).  The same goes for developing an internal organizational social media strategy.  While organizations may have entire strategies to build around this topic, it is looking at each situation that needs to be solved and understanding how that situation and solution fits into the whole strategy.

Rubiks

On that note, a sweet melody that brings to you my…

Final Paper Abstract
Many marketing and communication experts have defined this time in our history as Web 2.0.  It is the time in our digital history that highlights how organizations are required by societal norms and expectations to use social media outlets like Twitter and Facebook to communicate and connect with their consumers.  Kids, adults, students, even grandparents are using social media channels to connect with each other on a daily (sometimes even hourly) basis.  But the use of social media for organizations to communicate and connect with employees is uncertain and volatile.  In fact, in a study completed by Towers Watson (2013) the results concluded that just over 50-percent of companies are using social media to connect with employees in some way.  There seems to be little evidence and research into the social media structures and strategy for internal organizational communication.  Therefore, this paper will look at the social media channels that could be used to build an internal social media communication strategy for an organization and to begin identifying the effectiveness of these social media tools and tactics. 

Whew – nearly all of that in one breath.  I will say that the research aspects of this final paper have been tedious, exhausting, and exhilarating.  It can be like finding a needle in a haystack when there is little research out there.  But what has been an interesting challenge is to take the knowledge that has been built around social media and decipher and pull from it how internal communications could benefit from these tools and tactics.

tedius

And although this semester is coming to a quick close, the work around this class and this final research paper will drive my career and school work.  With that, while I could probably write to you for hours on this subject, I’m afraid I must bid you adieu.  Thank you all for such a wonderful semester.  Your thoughtful comments and intriguing posts truly provided for some great thought provoking conversations.

Feliz Navidad.  Happy Holidays.  Merry Christmas.  Happy Hanukah.  And to new beginnings.

Posted on December 16, 2015, in Blogs, Digital, Marketing, Social Media, Workplace and tagged , , , , , , , . Bookmark the permalink. 3 Comments.

  1. Hi, Chelsea:

    I also posted on how much overlap I saw between the class and my work. Most often, it was great to have new perspective and insight. I agree with you regarding how things often come if perfect timing. I think I have a stronger background facing some of the challenges in my current job.

    With regards to social media in my workplace, we have a Facebook page where the representative can trade out schedules, but we don’t really utilize it for any other communications. We have our intra-net where we post most communications, but we don’t encourage feedback. Interestingly enough, this year they are trying to have a chat room-based Christmas party on Christmas Eve. I am really struggling with getting excited about that one. We threw a chat-room based baby shower (with video feed) for my old boss. It was a wreck. The better part of an hour was spent getting everyone set up technically.

    I am always interested in how companies utilize technology, so I’m sure you will have some great material in your paper.

    Have a great holiday, Chelsea!

    R

  2. I love your quote. I often do find that by researching and writing I find that inspiration. It is a good moment when that happens, when the dots are connected and finally you feel like you put some chaos in order.

  3. Hi Chelsea,
    This is a great topic! I’ve only worked at one company in my entire career that used social media to communicate internally. The DHL Global Forwarding Americas headquarters in Miami, FL used Yammer, but not all that well. I can definitely see how social media could strengthen and build working environments and company culture. This is very interesting…

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