Social Media’s Use in Higher Education Recruiting
Posted by danalivesay
This has been an interesting class about blogging. I came into it unimpressed with the tool itself, as I previously found most bogs to be rants. Through the class I saw that another type of blog exists – one with research supporting the ideas, and with thoughtful commentary. It has been especially insightful to read posts from my peers. So many of you are incredibly talented in this social media platform and it’s been a pleasure to see your take and creativity in discussing the readings.
Working in higher education in a college that doesn’t use social media in a calculated way to attract students, I wrote about using several social media platforms for recruitment purposes. In addition, I made recommendations based on what I researched at schools that were utilizing social media effectively.
Social media usage has seen a significant shift in the last ten years, especially with colleges and universities that are trying to attract prospective students. Not long gone but certainly less influential are flashy paper brochures, college open houses, and static websites. Colleges and universities recognize they need to increase their social media presence to attract students. Done poorly a college may be “clicked” past, but done well, a college’s social media presence can increase student curiosity and drive students to the college website. Is it working? This paper explores the importance of social media as a recruiting tool, how universities are using it, and, probably most importantly, how prospective students are reacting to it. It explores best practices that universities can follow and offers recommendations for effective, efficient use in student recruitment.
Reflections on Paper
Combined with my case study on the social use at my school, the addition of information from my research on it’s use in recruiting helped me shape suggestions for our Marketing department which included: a faculty spotlight blog, an “Eyes on the ground” student post and Twitter tweets about interesting or important daily events t each of our campus. This would be particulary useful in creating a sense of community between our six campus sites throughout the county.
It’s time to say goodbye. A few of you have been my peers in other classes and its been great to see how we’ve all evolved in our thinking about technical communication and social media. I’ve especially enjoyed the humor and camaraderie. To those of you completing this degree, I congratulate you. To those of you new, I wish you the best on this UW journey.
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