A Career Primer
Posted by rebeccab2828
A few weeks back, I expressed my desire to work in freelance technical communication. Stacey Pigg;s piece, Coordinating Constant Invention: Social Media’s Role in Distributive Work, puts the mechanics of that desire together.
I have a blog. I am not very good about keeping up with it. I have a Twitter account. I am not so good with following up with that either. I have read a dozen books on how to harness social media to further my career. Stacey Pigg’s piece did a nice job of simplifying that.
Pigg’s ideas were nothing new, but it was helpful to read those ideas in a scholarly text. While I can set my blog off to the side for personal reasons, her article reminded of all the practical reasons I should keep writing.
Recently, I parred down my book collection. I had an abundance of business and marketing books, most were about ten years old. I tossed all the business and marketing books. Those books appeared outdated but, in reality, business is business. The PR and business strategies were different, yet they continuously tell you to find ways to stay in your audience’s view. You have to stay fresh, current and visible. Dave’s “daily grind” is all about staying relevant. He is a living and breathing personal PR machine. The blog isn’t just to write and it certainly isn’t to entertain. While the “traditional” advice in those book was useless in light of social media, it still has many similarities.
Dave made his work visible. In many ways, his blog simplifies how a business, or in this case an individual promotes himself. His blog is a portfolio of his writing. It also served the purpose that an ad would by reaching his consumer base. Even better, he is cultivating his contact list without the expense or effort that a direct mail campaign would require 20 years ago.
As this semester winds to a close, I am excited to return to my blog, re-experience Twitter and develop my social media from the stand point of my career versus my “personal” life. What I let slip away in my private life, is not what I would do for my future or career.
I shared the above article with a friend of mine. We both identified with Dave’s frantic multi-tasking. We had never discussed this stuff before but it turns out we both have a ritual every morning. This occurs whether we are working on our blogs, working, writing school papers, etc. We both log on and sign into our various email accounts. We also check back throughout the day, even if we can’t do anything about them. Dave did reinforce our idea that you have to multi-task and jump around to be successful and get followers.
I loved this article and thought the author put what we need for success in a nutshell. I did find one thing humorous. I didn’t tell my friend any of my impressions about this article. I sent it to her with a simple question: “What do you think?” She replied, “In this day in age—even if you don’t have a blog—don’t we all toggle to our social media a hundred times a day?” Social media and email is part of many of our lives, just like getting dressed for the day. We are always “connected.”
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