Social Media Relationships
Posted by danalivesay
I’ve become a regular at a cute diner in my neighborhood. There’s something cozy about the restaurant’s décor that reminds me of my grandparents’ kitchen. Similarly, I regularly visit Facebook, as there’s something about connecting with old friends and acquaintances that I enjoy. I am a creature of habit in my digital and non-digital life. Do I feel more connected or am I isolating myself? Some argue that social media isolates people. Users may have hundreds of friends on Facebook, but many of those people may not be strong social connections. I used to have a few hundred; seriously. Until I took a look and realized I didn’t “know” these people. Now I’m squarely at 45 and they all connect with my real life. Quality, not quantity is what counts.
Relationships formed through social networking sites may be positive and beneficial. According to the PEW Research Center Facebook users were found to be more trusting than others and have closer relationships than the average “isolated” American. Technology makes it possible for us to maintain relationships with others in ways that were not possible a few decades ago. Conversely, that same technology has contributed to the decline of other technologies – when was the last time you saw a phone booth or used a traditional landline telephone?
Bernadette Longo (2014) in Using Social Media for Collective Knowledge-Making points out that the way we use social media shapes us while we shape the media. Our digital world is now far more collaborative and interactive, and we expect that from all social media. At the same time, the world is shrinking and becoming “borderless” due to the opportunities new technologies afford us. This brings new challenges as different cultures bring very different perspectives. Where I may experience Facebook as a forum for sharing my individual life and experiences, someone from a more collectivist culture may see Facebook as a place to represent the community. The challenge is to recognize that there are multiple cultural perspectives and interpretations of technology and its uses.
(The Social Media HoneyComb, Business Insider, Jan Kietzmann)
Also, each social media platform fills a different role in our social lives. In Social Media? Get Serious! Jan Kietzmann, Kristopher Hermkens, Ian McCarthy, and Bruno Silvestre (2011) describe a framework for understanding social media through the seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.” (p. 243). Each platform allows users to experience these elements, but each platform gives users different tools that emphasize different building blocks. When Facebook added the feature of posting status updates, (and who doesn’t love seeing what someone cooked, or who’s at the dentist…) it began to emphasize the building block of presence and not just identity. One major building block of social media is the sense of community and how we connect with others. Longo (2014) states, “The desire for community seems to be so strong that we do not often consider how forming a community is as much an act of exclusion as it is of inclusion” (p. 25).
In many ways, social media connects to my life in a way that is different from my non-digital life; yet they clearly intersect. By positively reviewing my favorite diner online, I may help the business thrive and grow which may benefit my connections with the restaurant. Through my classes at Stout, my digital friendship with one classmate has turned into a “real” friendship and even though she graduated, we remain strongly connected. In speaking of the audience and tools of technology, Katz, 1992; Moses & Katz, 2006 stated “It is through processes such as this that we can come to greater understanding of the effects of social media on our relationships—how they extend our ability to engage people and how they impose a machine ethic on human relationships” (as cited in Longo, 2011, p.30). I may find technologies and social media frustrating at times, but I appreciate what it’s done for me. Without it I wouldn’t have found a new job opportunity, be completing my degree, or met a terrific new friend. And while that’s all really important, I have to go now.
Facebook needs an updated picture of my cat.
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