Five Topic Areas to Write About on LinkedIn to Survive In a Smart Technology Future
Posted by AaronF
As I watched the debate between Andrew Keen and Jonathan Zittrain, Smart Technology – Future Employer or Job Destroyer, on AspenIdeas.org, I became uneasy. No, I became frightened.
I’m a middle-aged man working on a master’s degree. I’m attempting to stay relevant as younger folks enter the workforce and my knowledge and experience becomes increasingly dismissed. I think I understood this was a part of getting older. (It shouldn’t be, but it is.)
Now, it seems, I must also begin to think about how to contend with non-human competitors aka smart technologies.
What’s Up with That?
“The problem,” says Keen, “with this technological revolution—and your right, no one has any right to a [particular] job and no industry has any right to a continuing existence. The nature of technology…lends itself to permanent destruction. But, the problem is that these old jobs are going away and there doesn’t seem to be any new jobs.”
If you’re my age or older that means one of two things. Maybe you’ll squeak by and retire just before the smart technology revolution is in full binary bloom. Or, maybe you won’t and you’ll be displaced much earlier than you expected.
If you’re somewhat or much younger than me, you’re still faced with these two scenarios. But, you have more time to prepare.
On the Other Hand
What if we have nothing to worry about, young or old older?
“If you can find, I hate to use the word efficiencies,” says Zittrain, “because it masks just how rich what we can find is. But, if you find efficiencies, yes, then society faces a question of ‘We’ve just discovered way more abundance, how might we share it?’”
Zittrain is suggesting that allowing smart technologies to do our work would give us the freedom to do what interests us—mostly anyways.
So Which Is it?
Don’t ask me. I’m your competition. The non-robotic kind—or am I?
I will, however, offer five topic areas you can write about on LinkedIn that should, for the time being, be difficult for smart technologies to produce.
Resistance Is Not Futile
In Using LinkedIn to Get Work from the June 2010 issue of Intercom magazine, Rich Maggiani and Ed Marshall suggest LinkedIn is a good way to find and keep a job. They focus on profiles, connections, and job searches.
“The possibilities for getting work through LinkedIn are boundless,” they say. (Give’em a break. They wrote that in 2010, which is like sooooo like long ago like.)
But, they did give some sage advice: “Remember, though, that as a social media network, your chances are enhanced by relying on your [LinkedIn] connections. So cultivate them.”
These topic areas should help you do just that and they are smart-technology resistant:
- Your Analyses. Only you can analyze an issue in your field, a book review, or a news item and provide your opinion. No smart technology can do that on your behalf.
- Your Ideas. Smart technology can’t yet see what is going on in your head. Leverage your great ideas by carefully fleshing them out and documenting them in your LinkedIn posts.
- Your Accomplishments. It’s okay to post your accomplishments. In fact, LinkedIn often does it for you. Be sure to share the takeaways and stick to relevant and/or significant accomplishments for the LinkedIn crowd. Won an award? Good. Finally cleaned the cat litter box. Not so much.
- Your Experiences. Attended an industry event? Taken a class? Why not write about your experience and related outcomes and findings? Unless you sent your surrogate A.I. robot in your stead, you should have plenty of fodder for your LinkedIn posts.
- Your Curation. No smart technology can curate content on your behalf. Sure you can enslave some feed aggregator to do the dirty work of compiling content. But, only you can choose what to curate. Don’t just focus on your interests. Build a curation profile that people can rely on.
Unless you are assimilated entirely by some social collective network (you know the one I mean), these topic areas should help you stay relevant—at least until the post-apocalyptic war between humankind and machines.
Would you add anything to the list?
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