How do I collaborate?
Posted by natashajmceachin
While reading chapter 4 of Rheingold’s “Net Smart: How to Thrive Online”, I found some difficulty relating to the mentioned online collaborative communities illustrated through online gaming and Wikipedia pages.
If I had to categorize the bulk of my online activities, I would fall mostly in Ito’s “hanging out” situation defined on page 118 in chapter 3. I’ve never been interested in WoW or online gaming in general, and I certainly don’t “geek out” with any obscure Internet subculture. I understand concept of online collaborative communities, but it’s very difficult for me to translate this into my own life.
After thinking long and hard about this concept, two arenas came to mind: Linkedin and my job.
Although I absolutely do not frequent Linkedin the way I do Facebook, Insta, and SnapChat, I have a profile and have used the site while doing freelance assignments. The section on page 155 labeled “What Cooperation Theory Teaches Us About Life Online Today” could be the Bible for success on Linkedin.
At my current job, many of my coworkers are remote, and most of our daily assignments don’t come from a particular manager. There’s typically a collective interest (ex. Getting new products on the website, creating size charts) that can’t be completed without the collaboration of many people. These rules also strangely apply to this situation, as all of our interactions are online.
- Balance Retribution and Forgiveness. When you’re inquiring about a job on Linkedin, soliciting services or requesting a connection, do not harp on uninterested/untrustworthy people. If they don’t reciprocate or cooperate, try someone else and leave them alone. This rule also applies in the workplace, when people aren’t cooperating the way they should be, leave them alone and try one of their colleagues or their manager. In both situations, the “tit for tat” method maintains a healthy environment and prevents bad blood.
- Contribute publicly without requiring or expecting any direct reward. Public contributions make others more likely to help you in the future, it inspires others to contribute, and it builds team morale in both situations. There are many groups in LinkedIn that resemble forums, and active participants are what makes them thrive. People in the workplace also remember those who help them out, and will always return the favor.
- Reciprocate when someone or some group does you a favor. This ties into rule 2, and is what makes this dynamic work.
- Look for ways to seek a sense of shared group identity. At work, this is done by default as people are in different departments, and we’re all familiar with one another’s responsibilities. On Linkedin, this is done by one’s “connections” and groups they’re members of.
- Introduce people and networks to each other in mutually beneficial ways. The “connections” feature on Linkedin takes care of this for users. At work, this is done by using the cc feature on emails, and including people in conference calls.
- When progress is blocked by social dilemmas, create institutions for collective action. When it comes to Linkedin, the “report this user” and “block” features handle most social dilemmas. In the workplace, personal issues can be talked out or reported to HR in serious situations; it is unacceptable for work to stop due to a “social dilemma”.
- Punish cheating, but not too drastically. As with any online community, other participants are quick to publicly and privately call out bad behavior. If the issue persists, they aren’t afraid to report or block the offending user. In the workplace, minor offenses are addressed or coached by management. However major offenses are taken to HR, and may result in suspension or termination.
How do your relate to online collaborative communities?
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