After reading “Social Network Sites: Definition, History and Scholarship” by Danah M. Boyd and Nicole B. Ellison, I couldn’t believe their definition of what a “social network site” actually was. I am taking into consideration this article is a seven year old opinion, (which is a bit fascinating because seven years isn’t incredibly long) and the concept of “social network/networking sites” is constantly evolving.
According to the article:
We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.
The authors also were sure to distinguish social “network” from social “networking” sites by pin-pointing, “Networking emphasizes relationship initiation, often between strangers”. Although social “network” sites allow users to meet strangers, the majority of users use “network” sites to maintain previously established relationships.
I personally understand, and agree with this distinction.
The article went on to elaborate that the “backbone” of SNSs are visible profiles that display a list of friends who are also registered users. Also, that after joining a SNSs, users are required to fill out personal information fields (age, sex location), and are encouraged to upload a profile photo. The authors emphasized that the public display of friends is a “crucial component” of SNSs, as well as public and private messaging.
However, aside from Instagram, Snapchat is my second most beloved social network site. For backup, Wikipedia also agrees that Snapchat is a social network/networking site (Not that it holds any credibility according to Andrew Keen, or perhaps the “credibility” is opportune in this situation). We can use our discretion and apply it to the “network” category in relation to this article, as Snapchat is DEFINITELY not a service designed to connect strangers.
For those who are unfamiliar, Snapchat is a self-destructive social media application that allows users to post time sensitive text and images. Users don’t have visible profiles, about me sections, or profile images. Snapchat does not publicly allow users to view each others “friends” or followers, allows no public comments among followers, features no profile images/avatars, and lists no personal information about users.
The concept behind Snapchat’s design was to create a more private photo/information sharing environment, and to relieve the pressures of capturing the perfect Kodak moment for static online images and videos. The fact that images will be deleted allows users to be less self conscious and more human, and this is honestly what draws me to the app.
There are many similar SNSs to Snapchat like Wickr, Clipchat, and Slingshot. The Self-destructive photo-sharing app is a movement, and will definitely evolve in the near future. For the record, Snapchat is incredibly successful and in May of last year users were sending 700 million photos and videos every day, and Snapchat stories were being viewed 500 million times per day. Snapchat is apparently worth between $10 to $20 billion dollars and is gaining new members every day.
This major player in SNSs does not apply to Boyd and Ellison’s article, and I’m expecting to see many other sites follow in their footsteps. The traditional Facebook, and semi-traditional Instagram have very significant purposes in user’s lives, but privacy is an issue as well as the pressure to be perfect. Snapchat eliminates both of those pressures, while delivering an even more intimate SNS experience.
Boyd, D., & Ellison, N. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13, 210-230.