Test Blog #1: Good, Better, Best.
“Good, better, best. Never let it rest. Until your good is better and your better is best.”― Tim Duncan
My only experience blogging was during college while I was a marketing intern at RNR Realty. Among other things, I was responsible for doing a bi-weekly blog post using WordPress to promote their business and generate leads. The majority of posts pertained to real estate, home buying or home improvement, and the content was largely up to me to decide. Additionally, each month, I would pick an area around the Twin Cities to use as our “Neighborhood Feature” and write about the areas highlights, attractions and housing markets. Unknowingly at the time, I incorporated several of Belle Beth Cooper’s “16 Top Tips from Blogging Experts for Beginners” into my work.
Despite being short lived, my foray into blogging was beneficial in that with practice and over time I was able to improve and my “good” and become “better”. The question now is how can my prior experiences coupled with the readings from this class enable my “better” to become “best”?
When I first began my internship I was largely writing for myself and wrote to topics that were of interest to me. However, a few weeks in I discovered my audience and I did not share similar interests. While I found sustainable housing, up-cycled furniture and Frank Lloyd Wright homes intriguing, my audience clearly felt otherwise. Eventually, I realized I wasn’t writing for myself; I was writing for RNR Realty, and if I wanted my numbers up, I needed to re-vamp my strategy. As a result, I had to dig a little deeper and try to get a better handle on my audience.
To that end, I started to run the analytical reports at the end of each week so I was able to see my viewers and where they came from. Because RNR Realty represented residential, commercial and international buyers and sellers, the audience stemmed from a diverse background. Yet, when I ran the demographics of past customers as well as people who followed the company on social media, certain patterns began to emerge. I discovered that most of them were first time homebuyers with credit issues- many of whom had young children or pets. With this deeper understanding of my audience I was able to tailor my posts to these specific interests and increase my numbers. While my internship and subsequent blogging for RNR Realty came to an end, a new chapter of blogging through the MSTPC program with UW Stout has just begun.
In Alex Reid’s “Why we blog? Searching for Writing on the Web” he recalls Malcom Gladwell’s observation that “it takes over some 10,000 hours of dedication to a craft or profession to become an ‘expert’”. Thus, expert status of anything, including blogging, takes an immense amount of time, repetition and perseverance. However time isn’t all that it takes to become a good blogger. Moreover, the supplemental articles point to other areas of interest that can improve bloggers including Csikszentmihalyi’s theory of flow, the appropriate length for a blog post and finding the perfect balance between academic and conversational tone.
Obviously there is more to good blogging than the points mentioned above, however I think these are great additions that can aid my own (or any blogger’s) “better” to become their “best.