My Experiences – Paid vs Free Blogs & How My Customers Reacted

I have had a few blogs over the years. The first couple of blogs were owned by the blogging website, and since I did not want to pay for a blog, the blogging website had advertisements everywhere. I used these blogs until people started to complain about the advertisements, so I paid a blogging website (LiveJournal) a fee to never have advertising on my blog again. I still use this blog today, maybe once or twice a month.

A few years later, WordPress became wildly popular because of how easily you can customize it with themes and widgets. I believe that people can also sell things with a merchant shopping cart on there too. For this WordPress blog, I paid someone to set it up so that it was on my own server. I had even purchased a new domain url for it. Sadly, the WordPress theme that I was using was retired, rendering my website useless. Since I did not have time to find a new tech person to update my website, my website currently sits defunct online.

So, what did I do with my blogs? My blogs were to promote my business and gather a loyal customer base. I would post photos and videos of my products, as well as cartoons and news about my industry. These postings automatically fed into my Facebook news feed. I found that when I posted stories of my adventures with my business, I would get the most replies on those postings. When I would post a video of my product, I would get the most sales. Photos were a hit or a miss. With photos, I would get the most criticism – positive and negative – responses. When I posted news or cartoons, people really did not respond much.

However, when I shared content links from others, my customers enjoyed those and would share those with others. This made me take a look at how other companies were engaging their customers with their Facebook news feeds. I began taking screen shots of things that I found to be quite clever and fun, so that I could do something similar later. Unfortunately, with what little time I have now, I have not tried anything of these ideas, but I hope to test the ideas out maybe next year or two. This should give me plenty of time to create nice content that will be ready when I want to use it.

Now that I have touched upon my experience with my own blogs, I will talk about my experience with other blogs. The only other blogs that interest me are those that give me ideas to make my business more successful. I personally do not care if there are photos or not, I just want good information that I can put to use right away. I do not want filler or fluff. That stuff does have its place, and I have done it for my own blogs once in awhile, but when I want answers, I want answers immediately.

So what have I learned through all my experiences? I learned that blogging is a lot of work, so if I was going to blog, I wanted to make it count and send sales my way, as paying my bills was the goal instead of writing just to write. Thus, I did not spend any time reading blogs that could not help me with my goal. My goal was to succeed with my customers and my business. It still is.

 

Posted on September 13, 2015, in Blogs, Marketing, Social Media, Uncategorized and tagged , , , . Bookmark the permalink. 2 Comments.

  1. I somehow missed out on the whole LiveJournal community and really wish I hadn’t. Would you say you have a base of followers there?

    Also, since I started blogging before having a Facebook profile, I’m always slightly annoyed when I post a link to a newly written blog post and no one comments on it except on FB. But I guess the whole idea of cross-posting lends itself to that and I should be happy they are reading it at all! Any thoughts on that?

  2. I would say that it is never too late to join a community. LiveJournal does offer both paid and free blogs, so it might be worth trying out. I had a bit of a following on there, but that is probably because I had a following already. As I restricted access to my blog, due to an ex-husband, most of the responses from the blog posting come from Facebook. (I have been told that it is nearly impossible to respond to my blog on LJ, because of the restrictions that I put on there).

    Facebook is huge, and leads to more traffic than any other social media networking website. I believe that I read that in Website magazine awhile back. And from my own experience with tracking sales from various outlets, I would say this to be true. So, if people are reading and responding to your blogs on Facebook, then that is excellent.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.