What is Content Strategy?

Content strategy is a buzzword that people have been using the past few years, but what does it mean and why should organizations care? We can all agree that Web 2.0 technology and applications have changed how people use content. We can also agree that if content is not useful and easy to find, customers and users will move on. My paper considers how a technical communicator can transform content into a business asset by responding to the following questions:

  1. What is a content strategy? What is it not?
  2. How do you develop a content strategy?
  3. What is a content audit?
  4. How do you implement a content strategy?

Once the above questions are answered, my paper concludes with my own case study in understanding what is involved in a content strategy and some of the challenges faced when I converted my company’s FrameMaker files into DITA.

Prior to this class, I had never blogged. I kind of like it. I also learned that I hold my breath when I check my work email. 🙂

About peahleah

Youngest of four, left home at 17, traveled the country, and wound up in Austin.

Posted on December 14, 2014, in Workplace and tagged , . Bookmark the permalink. Leave a comment.

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