A Changing Social Field

What I found most interesting in Using Social Media for Collective Knowledge (Longo 2013), was the author’s articulation that face-to-face interaction will not necessarily be replaced by social media. For technical communicators, at this point, this may be true. However, as “New technologies for making and sharing information in a variety of media have made it easy for users to tell their own stories” (Longo, 2013, p. 22), perhaps a more anticipatory view may give readers pause.

While currently this statement may be true as of now, it cannot be denied that technical communicators (in general) work for corporations or organizations. As the rising trend of creating a corporate social media presence rises, what pressure will this place on technical communicators? If software development trends continue at their current pace, easily re-writeable document software may change the traditional claim technological communicators have had. Namely, that of “…audience analysis and user accommodation” (Longo, 2013, pg. 23), since audience collaboration is not limited to social media platforms but in writable software as well.

What do you think? Will audience collaboration in social media transpose to document writing? Will the ‘social’ aspect of social media morph into technical communication fields of document writing? 

Posted on November 9, 2014, in Social Media and tagged . Bookmark the permalink. 1 Comment.

  1. These are great questions as I’m working with an MSTPC student who has just surveyed over 300 tech writers about their relationship with social media. I’ve only read his questions and he’s still combing through the data, but I was already questioning whether or not the social media was to be used with customers [in the marketplace] or to facilitate teamwork [within the workplace]. Have you seen examples of both? Is it even the technical communicator’s job to do customer service, or does that interaction morph into what you suggest with document creation/user experience?

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