While reading Chris Anderson’s “The Long Trail”, I found that I could relate to mostly everything he was saying. It is true that my friends and I followed popular trends, but starting a few years ago, websites like Pandora began leading me to more obscure things I would have never discovered on my own. About 5-6 years ago I simply downloaded MP3 files both legally and illegally. It was a bit difficult to discover new artists, because I’d search for specific songs and people. I did the same with movies, I downloaded hundreds of torrent files (which ultimately ruined my computer), but they were all similar popular movies.
Ever since streaming music and movies became popular, I haven’t purchased a CD or downloaded a music file. I’ve even seen on the news that sales in CDs and music files have significantly decreased. I read a New York Post article that mentioned:
Total sales, including physical CDs and albums, digital downloads and streaming, slipped 3.3 percent year-over-year through June 30, to 227.1 million units, according to Nielsen/Billboard stats released Wednesday. The decline is smaller than the 4.6 percent fall music labels tallied in the first half of 2013. A 42 percent increase in on-demand audio and video streams helped to stem the slippage.
Apple has even caught onto the new trend by launching iTunes Radio and acquiring Dr. Dre’s Beats Music & Beats Electronics. An apple press release mentioned:
Beats Electronics has brought the energy, emotion and excitement of playback in the recording studio back to the listening experience and has introduced an entirely new generation to premium sound entertainment. Beats Music was developed by a team of people who have each spent their entire career in music and provides music fans with an incredible curated listening experience.
“Music is such an important part of Apple’s DNA and always will be,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.”
I see where Anderson was going when he said, “If the 20th-Century entertainment industry was about trends, the 21st will be equally about misses”. What other areas do you see this change affecting?
Atkinson, C. (2014, July 2). CD Sales Decline as Music Streaming Takes Off. Retrieved October 28, 2014, from http://nypost.com/2014/07/02/cd-sales-decline-as-music-streaming-takes-off/
Neumayr, T., & Joyce, S. (2014, May 28). Apple – Press Info – Apple to Acquire Beats Music & Beats Electronics. Retrieved October 28, 2014, from http://www.apple.com/pr/library/2014/05/28Apple-to-Acquire-Beats-Music-Beats-Electronics.html