Managing Collective Knowledge
Posted by jessaclara
When reading through Howard Rheingold’s (2014) “Social-Digital Know How” in his book, “Net Smart”, I was struck by the correlation between the management of collective intelligence and the author’s previous examination of attention.
First, the author outlines various positive outcomes from collaboration superpower, the “…desire from early childhood to cooperate, to coordinate activity, and to strengthen group bonds…” (Rheingold, 2014, p.156). This innate desire has, with an infused element of gaming, produced collaborative efforts from Olympic games to political inquiry. While collaborate effort has long been instilled in human nature, it is never long-lived unless efforts are rewarded or reciprocated. This is why I
appreciated the author’s point that skill are needed to “…participate in and instigate collective intelligence activity…” require an ability to “…create a synergy between personal knowledge management and collective knowledge management” (Rheingold, 2014, p. 160). Specifically, the author states that individuals must be able to “…connect to people and find information sources, then filter, select, and categorize information for your own purposes” (p. 160).
In light of last week’s reading, specifically the overview of an increasing demand for attention from content available online, I found this statement intriguing. As attention span diminishes and content availability increases, this vital (yet somewhat overlooked skill) will determine who succeeds in audience attention. It will also force focused messaging, meaning that some companies/organizations will need to forgo the latest platform if it isn’t inhabited by their core audience.
What do you think? Will a discipline and skill in whittling down information to serve both individual collective purposes force a forgoing of some audiences? Why or why not?
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