You don’t need an app to detect bullsh*t
Posted by jenlynngregz
“We are immune to advertising. Just forget it.” – Cluetrain Manifesto
There it is. The secret of the modern day consumer. We know this is all a game that is geared to make us buy stuff and guess what? We’re not buying it anymore. But, we are still buying.
Recently, I’ve been looking into purchasing a Chromebook for myself, but it definitely wasn’t because of some incredible advertisement I saw. Nope. My coworker bought one, showed it to me, and now I’m a bit interested in getting one for myself. So, naturally, my next step is to hop on the Internet and start doing some research on the different models, pros and cons, specs, etc.
As I’m researching and poking around on different websites, I decide I want to post on Facebook about how I am searching for a good Chromebook and am open to suggestions from my network of friends. As I start typing my post, I notice an ad in the corner for the new Toshiba Chromebook. Coincidence? Definitely not.
I am immune to advertising and, in fact, it turns me off to a product more than it grabs my attention. I’ve actually stopped looking to buy a Chromebook now because my experience on Facebook made me feel so invaded, almost violated. I was actively searching for a Chromebook, I didn’t need some sneaky, “stalkerish” advertisement algorithm reminding me of what I was interested in buying.
There are many points in the Cluetrain Manifesto that make me want to raise my smartphone in defiance to big, faceless and emotionless corporations that don’t care about their customers. I don’t view corporations as “godlike” figures. In fact, I feel a little bit sorry for them that they are trying to convince me that seeing advertisements for an item my browser history is loaded with is pure coincidence.
“However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.” – Cluetrain Manifesto
Precisely. Let’s cut out the bullsh*t. Stop trying to sell “my demographic” a product. In fact, stop trying to sell me a product altogether. If I want it, I’ll look for it. That’s what the Internet is for.
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