Visual and Verbal, Communication BFFs
Out of this week’s readings, the concepts that spoke to me most were contained in Chapter 4, “Information Design” by Salvo and Rosinski. In this chapter, the authors approached much of the information design roles technical communicators have in terms of, not surprisingly, design.
I found the lines between traditional, historical roles of the technical communicator as writer and those of visual designer were blurred by the authors and this ties in closely with my observation that these types of information design roles will require cross-over proficiencies in practitioners as job roles and expectations are consolidated in the future. As noted by the authors, a base of historical genres and usability studies is a good starting point when applying both verbal and visual communications to new technology (pg. 106-108). Technical writers will need to develop aesthetic, visual design sense and visual designers will need to develop strong writing and reading comprehension skills in order to integrate both of these equally important, but traditionally separate, communication strategies into effective messages. Because writing is communicated visually, and visuals often use words to convey meaning, verbal-visual skills are inextricably intertwined, and ultimately most effective when used together (see image, http://www.jocelynwallace.com).
It was a difficult choice for me after high school to decide whether I wanted to go into writing or design. I was awarded a big journalism scholarship in high school for college, but after one year decided to try graphic design instead. Because of my interest and proficiency in written communication, I feel I’ve had an advantage to many of my designer colleagues. Being able to contribute or entirely create copy and writings for design clients is a distinct advantage over designers who don’t, requiring the client to create written content themselves, or hire a writer at additional cost. Even for designers who aren’t as interested in writing as I am, there’s no underestimating the value of being able to fully understand and analyze a design’s text components, and applying that understanding to create a visual design that is harmonious and appropriate. Basic literacy skills such as vocabulary and semantics, spelling, and syntax can save a lot of time, money, and hassle as well.
I’m currently researching for a midterm paper in a grad-level Design Education course about this very issue, the benefits of emphasizing writing and reading comprehension skills as a vital part of undergraduate design curriculum. To me, it’s just another skill to acquire in order to be the best communicator possible.
So on this same note, I’m interested in the writer’s perspective. How do you feel about utilizing or acquiring visual design skills as part of being an effective communicator? Do you see it as a valuable skill? Is it something that comes naturally to you? If not, do you plan on learning more about it to better market yourself or make it easier to talk with designers in the workplace?