Social media can indeed coexist with successful communication
Elise Hurley and Amy Kimme Hea were spot on when they said that their students were reticent to use social media for work or business because “assumptions about professionalism and credibility seem too high a price to pay for use,” referring to the permanency of posts. I appreciated how in the article, Hurley and Hea outlined how they walked through steps to help their students understand how technical communication and social media can and should coexist.
While Chris Pirillo (# 10 tip) said to be true to an individual blogger’s voice, the advice applies to technical communicators for a company as well. Companies will have a strong online presence partially by maintaining consistency in both their design as well as their tone and way of blogging or conveying information. Weaving all information through links on different social media platforms helps the company’s reach grow as well.
On a personal note, I avoid social media platforms. While I do have a Facebook account, I do not have the app on my phone, so I find that I look at it fewer and fewer times a week. In this way I do not fit the standard Millennial profile. Perhaps I am like Hurley and Hea’s students, and still need to be convinced that intentional social media messages can be beneficial for my brand, and not be a liability down the road.