Social Media and Communication

While an older generation may lean with a bias towards Hurley and Hea’s assertion that a student’s professionalism or credibility is lowered when using social media platforms freely, the permanency of posts is not an observed fear among millennials such as myself. This, perhaps, is due to the sheer volume of content created on media platforms that emerge other than the largely viewed (i.e. Facebook/LinkedIn/Twitter) platforms. Hurley and Hea do a good job in outlining ways which students should engage, even if on a superficial level, social media.

Companies which are able to maintain tone while engaging a social media audience do well. This is especially true when technical patois is translated to every day terms, crafted in a way which engages an audience.

Personally, I feel that whether or not technical communicators like or want it, social media is the primary way in which communication is conceived and consumed. Learning how to manage and navigate the trepid waters of new media will be crucial for any technical communicator not because it is a fashionable means but because it is the primary means in which audiences relate and look for new information.

Posted on September 14, 2014, in Social Media, Workplace. Bookmark the permalink. 1 Comment.

  1. Your final paragraph says it all. While there’s always resistance to new genres, it’s clear that social media is an expected form of communication these days.

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