Final Paper Reflection

My final paper topic is how technology has changed marketing in retail businesses.  My experience working at an order management software company that hosted websites gave me a lot of insight into this topic.  I also think my work experience at Verizon Wireless has influenced this paper as well, due to their initiatives to launch destination stores and enhance their website to create a better customer experience.  In the event that you haven’t heard of these initiatives, check them out!

I have to say, there’s a lot of information on this topic and I spent A LOT of time sorting through it all to try to choose the “right” ones to include as sources.  I also have a lot of thoughts on the topic.   I have to say, I think this is the first paper that I ever struggled to stay within the page limit.  Normally I’m stressing to add content.

I haven’t submitted my paper just yet.  It is finished, but I want a to read it over a few more times before I hit submit.  I appreciate deadlines, because when it comes to writing things wouldn’t get submitted without one, but, these days always give me anxiety!

For those of you that are interested, below is my Abstract.  It has been a pleasure sharing this class with all of you and I wish you all the best of luck with your semester and happy holidays!


Social media and technology have changed the way retail businesses operate.  In a few keystrokes on a keyboard or taps of a finger on a smartphone, customers can view online shopping sites and product reviews.  In addition, there are sites on the Internet to “comparison shop,” and these include prices from both local retailers and online stores.  In this competitive atmosphere and tough economy, retailers need to change the way they market their products and support their customers to keep them coming back.  Retailers also must pay attention to their Search Engine Optimization (SEO) ranking and the online, as well as in-store, customer experience.  This paper will explore the power the customer has and how retail businesses are changing to support customer wants and needs in fast paced environments that rely heavily on technology.

Posted on December 15, 2013, in Social Media, Society. Bookmark the permalink. Leave a comment.

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