Privacy and the internet
Posted by lihill630
Privacy in healthcare is very important. This is something that I have some experience with. This kind of privacy is a bit different than the kind discussed in the reading this week. This Health Care Privacy is more about preventing access to data that exists. Not allowing people who don’t need to access a specific patient, access to that patient. This relates to the reading this week in that privacy is really about what you want to show the outside world. I liked the description of the 3 types of privacy; Expressive, Informational, and Accessibility.
- Expressive Privacy – The ability to choose what I say and do.
- Informational Privacy – The ability to choose what information I share with others.
- Accessibility Privacy – The ability to choose how (physically) close I get to others.
In addition to the three types of privacy described above there are also two forms of privacy; actual and perceived.
- Actual Privacy – When people are around, my actual privacy is limited.
- Perceived Privacy – When my family is around, my perceived privacy is high. I trust them to not divulge my personal information, to maintain my privacy.
There are a number of ways that people can protect their privacy online. Depending on the site you are using, for example eBay, you can turn yourself into a pseudonym. You can clear web history, deny cookies and other things. The image below is from a Pew Internet Privacy that was done that describes how much people understand about internet privacy.
Social Media sites also have specific settings in regards to privacy. According to Consumer Watchdog, Facebook and their ads track you even when you are not currently logged into Facebook.
After Privacy, comes trust. Once you look at the privacy settings of your web browser and or website you are looking at, you have to decide if you trust the web site you are visiting.
This image visibly describes what goes into a decision by a consumer to purchase from a specific site. “A consumer’s intention to purchase products from Internet shopping malls is contingent on a consumer’s trust. Consumers are less likely to patronize stores that fail to create a sense of trustworthiness and an easily usable context. In the meantime, trust would also be influenced by e-commerce knowledge, perceived reputation, perceived risk, and perceived ease of use, all of which are set as independent variables in the model. Hence trust serves as a mediating variable while purchasing intention is a dependent variable.” (JISTEM, 2007)
I know that I have done research on products and found website that were offering them for less than Amazon or some other known online retailer. I do research not only on the product they are offering, but also the website before I decide to trust the retailer and purchase from their website.
What do you know about protecting your privacy on the internet, specifically the use of websites privacy policies? Does anyone read these before signing up for a new website?
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