Functional Ethics and Privacy
Katz and Rhodes started out their foray into ethics and technology in Beyond Ethical Frames of Technical Relations by exploring briefly the potential hypocrisy in a nonprofit of using different terms to describe cognitively disabled people in internal communication versus external communication. This example certainly played into their arguments that communication can vary depending upon what ethical frame people are using at a given moment.
It reminded me of an article that I read which made the claim that profanity is shifting, making terms that derogate minority populations far more taboo than they ever were in the past. This lends greater weight to the idea that ethics may exist in various levels, because that company certainly had a standard that conformed to cultural norms of proper terminology, but within that framework, the standard was different when utility was more important than brand maintenance. Yet, I doubt that disrespect to that population was meant, and truly disparaging terms were not used at all, instead they used simply less accepted but simpler terms in order to get the job done.
The same thing could easily be seen in verbal communication. Most people will behave in a more formal manner with an external customer than they will with a coworker, because the expectations of behavior differ based on familiarity. For example, when I email my coworkers, even about work related things, I may include something funny or an emoticon, which would be inappropriate with a customer or even a supervisor. I really don’t think that having different frames for ethics is something that is exclusive to technology, but that we often adjust our ethical code to match our audience, at least to some extent. But it is just like in technical communication, we always have to adjust to the needs of the audience.
Like ethics, privacy and trust are interesting topics to consider in relation to emerging media. While the Paine Schofield and Joinson article Privacy, Trust, and Disclosure Online delves primarily into how such concepts interact in an e-commerce situation, I always think of privacy as it functions within my job. I work at a hospital, so I sort of think of internet privacy like medical records. Because of HIPAA, medical records are privileged information and so most people would not think twice about them, people just assume that they are extremely private. However, they don’t know or consider the people who handle the information that goes into their medical record, the people who ensure that information is placed correctly and is complete. Many people see medical information before it is filed or committed to the electronic medical record. But, it is still considered private information because all those people who have seen the information are not allowed to talk about it.
I feel like internet privacy is very similar. Generally, if people don’t think too deeply about it, they will assume that they have complete privacy in their online interactions, when the reality is that they have less absolute anonymity than they believe. But, because of a reputation economy that regulates privacy to some extent, there is some level of privacy, even if it is not as absolute as we would like. There is also always the potential for a breach in privacy. I think that generally, it is far easier for us to assume a safety that doesn’t exist because doing otherwise would cripple our ability to function effectively within our increasingly technology saturated world.