Is our digital culture a positive or a negative?
Posted by amodioc0599
Our culture really has become a digital one. Some of the reading this week reminded me of Turkle’s reading. People do value human connections, but are electronics really satisfying that need? It seems we feel valued when we’re a part of a community, but how is that really fulfilling our need to connect with each other?
I remember before this digital culture having to look in the newspaper to try to find a job to apply to instead of going on Monster.com or LinkedIn. I do think that LinkedIn can be a great tool to find a job. The recommendations on LinkedIn are very helpful to a potential employer. You have to be careful what you post on LinkedIn, even if your profile is private you might be connected with your current boss. It’s important to take advantage of the confidentiality tools LinkedIn offers, as well as be smart about what you post.
I agree with this article that states either you use LinkedIn right, meaning you have a full profile and are active in groups, or you don’t use it at all. Just having a LinkedIn and not using it doesn’t help you.
As part of the digital culture comes the Glass House generation. I thought this name was interesting considering it’s very true. It’s very easy to find information about people with online profiles. A coworker of mine told me that the restriction for 13 – 17 year olds to keep their profile private has been lifted this week. I can’t say that I agree with this. I think if they can choose to post publicly that can open them up for danger of strangers knowing where they’re going. But maybe it’s a good thing and can help cut down things like underage drinking because they’ll be more visibility to them.
Apps like the Find My Friends app also provides more visibility into where people are. Two friends of mine are engaged and they use this app to check up on where each other is. I remember one day one of my friends told me she was at the doctor and her fiancé seemed to be gambling at a casino and went without telling her he was going. It seems like these apps are set up for people with trust issues. I remember growing up when my dad wasn’t home from work at the “normal time” we just looked out the window and waited. We couldn’t call his cell phone to ask where he was and when he’d be home.
I liked the part of the reading that covered the way search engines make money. As I’ve said before, I worked for an order management software that hosted websites. Clients asked us all the time about how to get their site higher in search engines and would pay us to do special work on their site to increase their rankings. The software also allowed people to use what we called source codes. This would allow a user to create different codes for the different places they advertise to see what the most productive ads are. For example, if they have an ad on Google, they can enter the URL of the ad and assign a code to it. Whenever a shopper would come to their site from that URL, that code would be placed on their profile. Reports could be run to see how many of those clicks resulted in orders, and what the order size was.
The types of tracking and information we can uncover can have some positives, such as businesses knowing where to put more of their advertising dollars. But we need to be aware of the negatives, like keeping children safe as well. I guess we’ll see where some of these changes get us in the near future.
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