Is Higher Ed “linked”?
Posted by evelynmartens13
I realized I’m going to have to undergo a shift in perspective regarding job seeking and recruiting after reading this week’s material. Having spent the last 10 years in just one institution of higher education, I’ve been used to a certain laborious way of doing things. I’ve probably been on 15-20 search committees in the past 5 years, and, as far as I know, we haven’t used any social media such as Linked In or FB. We recruit via our website and some online newspapers and job boards, then we get electronic resumes, then we consider them individually, then we meet as a committee, then we usually conduct phone interviews, then on-campus interviews, and hopefully make a hiring decision. This process is not very nimble and usually takes 4-6 months.
Since I wasn’t sure if this is just specific to my university or to higher ed as a whole, I did some research and found that we’re probably a little late in adopting newer methods, but our field as a whole is still lagging. In “Web 2.0 in Higher Education Recruitment,” Rob Friedman explains only about 20% of recruiters look to social networks for recruiting and most job seekers are still looking at online job boards. The study also noted that most professionals in higher education are using Linked In to do their networking and the article echoed the cautionary tone of Qualman and Maggiani and Marshall (“Using Linked In to Get Work”) saying, “The utilization of social networks makes it more important for job seekers and representatives of colleges and universities that what people see about them personally is consistent with the image they wish to publicize” (www.higheredjobs.com). Interestingly, the other social media sites professionals are using are Facebook, Twitter, Plaxo, and Second Life.
Second Life? How would that work since everyone is a “persona” and doesn’t really know who anyone else is or what they do? Seriously, if anyone knows the answer to this, I’d be interested since I couldn’t find much in my research. Also, if anyone else is working in higher ed, I’d be interested to hear if you’re using SM in recruiting.
It’s hard not to find Qualman engaging, but sometimes his claims seem so contradictory. For example, regarding recruitment through social media, he says “all of this newfound transparency from social business networks is a godsend for employers” (225). Yet, just a few pages later he warns people that “unflattering items should proactively be removed from the public eye” (229). Of resumes, he says that recruiters used to have to “read between the lines” (225) to get a good sense of the candidate. How is that any different than reading between the lines of a Linked In profile that has been wiped squeaky-clean? I think SM is probably more efficient, more convenient, and quicker (which we in higher education could use), but I’m not sure I’m convinced that it’s any more transparent.
Speaking of transparency, I’d hate to be in the shoes of that University of Iowa grad student who accidentally emailed naked pictures of herself to her students. When you think of the potential multiplying effect of those emails getting forwarded, that’s probably not something she’s ever going to be able to “scrub” from her public record (See the story by Lisa Gutierrez at the Kansas City Star/Ihttp://www.kansascity.com/2013/10/24/4574427/iowa-teaching-assistant-accidentally.htmlowa).
The “Human+Machine Culture” by Bernadette Longo probably took me to mental places I really didn’t want to visit. In her discussion of culture and community, she writes “Human+machine culture represents both the hope of freedom from inhuman work and the fear that humans will not be able to control the machines they had made in their own image” (166). She says that technical communicators are in a position of “knowledge making authority” (166) and earlier refers to “the scientific knowledge system sustained through technical communication” (165).
When I read material like this, I worry that I am pursuing the wrong degree. I sort of “glommed” on to the “P” in the MSTPC Program, thinking more of developing myself as a “professional” writer rather than as a technical writer, but most of what I read in my classes seems to focus on the “technical.” Is that because the means by which we communicate are “technological” or do most people envision themselves entering a “scientific knowledge system”? Am I thinking straight in aspiring to the P rather than the T?
I guess I need to start thinking about these things if I’m going to get my Linked In profile updated and polished. That reminds me of some other advice Qualman gives: “if job seekers share a common name with an individual that is less than scrupulous, then the job seeker needs to make certain the employer knows that the person is not them, but rather someone else with the same name” (229).
So, I guess I’m going to have to make a big note on my profile:
“Please don’t confuse me with Evelyn Martens, the serial killer.”
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