Technology and Social Commerce
Posted by lihill630
One of the common themes I saw through the readings this week was technology. When I first started reading Spilka, it challenged the way I thought about what technology was. I alway thought technology was just the devices and the physical things I could hold in my hand or touch. In reality, Technology is more than that. It is the methods and tools that a society has developed in order to facilitate th solution of its practical problems.
The Digital Literacy book also defined Technology, but this definition was a bit clearer for me.
With this definition in my brain, it really helped my connect the readings from Spilka and Qualman. For the past few weeks I was having a hard time figuring out how these two books, written so different could be required for the same class and have readings assigned at the same time. I’m now starting to get it.
Spilka really laid the groundwork for the Qualman reading, specifically on Socialommerce. Dave Clark (who wrote the article in Spilka’s book), starts out by talking about Twitter and how it could be used. Qualman takes the concept of Twitter and other social media sites and expands on how people can use this technology for their purchases.
Socialommerce (as Qualman calls it) or Social Commerce is not new. Amazon and eBay are two examples of Social Commerce sites that have been around for a while. Both Amazon and eBay use your current browsing and search history to show you items that you might be interested in. That is the basic concept of Social Commerce. Social Commerce is really just allowing your friends/family/social media circles to help in purchasing items. Social Networks make it easier for people to provide information about what they purchased and why. This could be part of the reason Twitter could be so popular. 140 characters is easy to write about a purchase. That makes it really easy. In addition most online retailers allow you to share about what you bought and the savings you had.
Facebook allows for applications to be created by third-party companies and integrated within Facebook. Companies will often time see a new idea from an exsting company or app and either try to purchase that app or create a new one that is better. TripAdvisor did that with their “Cities I’ve Visited.” They borrowed the idea from Where I’ve been, but allows for pinpointing cities that were visited instead of just countries. With the addition of “I’d like to visit” within the Cities Application, other companies can see where I want to go and advertise to me. Also, friends can see that and indicate if they’ve been there and if they would recommend going. This is also Social Commerce.
I used TripAdvisor (website, not application) for help in planning my trip to New Orleans/Alabama this week. It is good to see the reviews and itineraries of people who have been there about the things to do and things to avoid. I’m traveling with my mom who is still new to Facebook and social media, so she’s nervous about posting that we are taking this trip, so Social Media hasn’t helped.
Steve Kaufer, CEO of TripAdvisor has said “If you are not constantly evolving along with your customers you are doomed to fail.” Do you know any companies that need to follow that advice?
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