Do you remember this band from the 80’s? There’s no real relation between this and the article, “Privacy, Trust and Disclosure Online” by Schofield and Johnson. but they included the following quote, so I couldn’t resist:
At no time have privacy issues taken on greater significance than in recent years, as technological developments have led to the emvergence of an “information society” capable of gathering, storing and disseminating increasing amounts of data about individuals. (p.16)
The focus of the article is on personal privacy and all the various aspects of that, such as psychological, physical, and interactional (p. 14), but one area that really impacts us is organizational privacy. By that I mean, the ability of the employees of our customers to retrie ve and share information without exposing it to our other customers (their competitors). We would love to implement the kind of communication that social media provides, but our customers are very concerned about keeping their proprietary information away from their competitors. Even just letting other customers see the kinds of questions they are asking could give away some key competitive details.
It is hard enough to really understand the difference between your actual privacy and perceived privacy as an individual, but I think it is probably even harder for people to make decisions in this area when they are making them on behalf of their employer. This might be the single biggest obstacle to implementing social media in business to business (B2B) communication.