Cross-cultural communication: Let’s start at the beginning
Obviously, any topic concerning cross-cultural aspects hits home for me. It is always interesting to learn new dimensions – especially when it is related to our professional field. That being said, Spilka’s chapter “Understanding Digital Literacy Across Cultures” was a great read. Then I tried to find information how German technical communicators would see this development. Unfortunately, the only article really relevant came from a UK author – and from 4 years ago. At least it is published in the tc-world, which is an online magazine published by the tekom (the German equivalent to the STC).
To bring another aspect into this discussion, I have to disagree with many authors who categorize Western cultures on one site of the cross-border work and cultures from Asian, African or South American countries on the other side. Even within the entire Western cultures (U.S. and many West-European countries) the cultural differences are larger than first thought of. Look at you and me: we experience differences in our cultural upbringings.
- Small ones – like different expressions for the same feeling. For example, Americans sit on cloud 9, when they are happy. Germans sit two-doors down on cloud 7. Thank God for Cloud computing.
- Bigger ones – like the use of social network sites. Concerning the relations of communication media and communicative situations, to many Americans being on Facebook is a daily or even hourly way of connecting with others. Germans just started out using it. The majority of my friends in Germany are not Facebookers.
The three values, Barry Thatcher describes are a great way of analyzing the differences between two cultures. The question is how often do we actually take that extra step and do this kind of research about other cultures. I believe the biggest obstacle we (all earthlings) have to overcome is our mindset. The old question and attitude about being superior to others has to be eliminated out of our way of thinking. Being proud of your country is one thing, feeling superior to other countries is a different story. If both parties can settle for tolerance, we will conquer any upcoming challenges. I guess what I want to say is that even though this topic concerning digital literacy is very interesting to know and to explore, I believe that is one of the last steps we have to undertake. First steps first. Pankaj Ghemawat states in his TED talk: “Actually the world isn’t flat”.
So, we might have to rethink our approach when it comes to cross-cultural communication, no matter if the means are digital or not. Let’s start at the beginning.