Are You Content with Content Management? or Finding Your Data Doppelganger
Posted by Rob_Henseler
Parts of Geoffrey Moore’s paper “A Sea Change in Enterprise IT” reminded me of Erik Qualman’s work in his book Socialnomics. Among many other ideas, Qualman’s book discusses how our internet searches, purchases, and use of social media can be traced, studied, used to predict behavior and react to trends, market to individuals, and increase profits among other things.
Moore writes, “In a world of digitally facilitated communication and collaboration, where almost all data, voice, and video are transmitted via the Internet, every interaction leaves a trace.” After mentioning the possible security and legal problems associated with mining and storing this data, he continues,
“At the same time, however, chief marketing officers are drooling at the opportunities embedded in these trace logs. Behavioral targeting is the new rage in digital advertising, anchored in the ability to infer a user’s preferences from their prior Web behavior, and to thereby present them with offers that are better tuned to their likes.”
I know this data mining is happening, and I know somebody out there has a whole lot more information about me than I care to imagine. What picture of me is shown by the digital traces I leave behind? What can a person tell about me by the pattern of gas pumps I visit and swipe with my credit card? What do all my computer keystrokes add up to? And really, how many people want to know?
EMC Corporation, one of the groups listed at the end of Moore’s paper as an AIIM Task Force member is interested in such information. They are sponsoring a project that is attempting to “humanize” all the collected data that we leave behind.
Rick Smolan is the creator of the project titled The Human Face of Big Data. According to their website, the project is “a globally crowdsourced media project focusing on humanity’s new ability to collect, analyze, triangulate and visualize vast amounts of data in real time. Briefly, here’s how it works. Download the app for Android or iOS. Spend about 10 minutes answering questions, and then give permission for the app to keep track of you, follow you with gps technology, and compare you–anonymously–to other participants. I don’t know exactly, since, as an introvert and lover of the movie Enemy of the State, I have an aversion to sharing too much information.
Besides the data collection part of the project, there’s a photo-journalism arm as well. Photographers have traveled the world to capture images of the human face of technology. Later, there will be a free iPad app to share all the information.
As an added incentive Smolan says users will be matched with their “data doppelganger.” Woohoo! Or is it more appropriate to shout “Yahoo!”?
Smolan claims that by collecting and sharing our data with the world, his project can illustrate “an extraordinary three-dimensional snapshot of humanity.”
Really? A snapshot of humans I could see, but a snapshot of humanity? Can data do that? I’d like to think there’s an element of humanity that can’t be measured and stored through an iPhone.
But I may have to try the app just to find out.
About Rob_HenselerRob has been teaching high school English and Language Arts for 20 years. When he's not at school, he enjoys making and listening to music, woodworking, canoeing, and hands-on traditional skills.
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