Obama – just one example out of many
Posted by voigtb
Qualman’s chapter 2 and all the previous readings seem to come together. Great insights. To me this is pretty much all new. My question from before about if the position of a sales person and a technical communicator will eventually merge, found somewhat an answer in this week’s reading. Qualman says, “advertisers need to become providers of content” (p. 65). How do you market yourself, how do you create your own brand, it all have changed with social media. Actually, I was wondering if Obama would combine private with business life on Facebook or if it is all about his brand. So I checked his FB page and found mostly political posts on it. Just his and Michelles 20th wedding anniversary I found – at first. Scrolling down more, there you go there is a picture of him and his two daughters with a comment about what they did last night.
However, the wording of the comment brings it all back into perspective. You think at first there is a private moment, but no, it is about the convention speech Michelle gave. Ok, so we are back into marketing. I guess where I am heading to with this is I still wonder how do combine all these different personalities we all have on social media. Do you do it at all? Do we need to see Obama and his private life? If not, how is he sharing with his family and friends his important moments? Does he not use social media at all for that or does he use a pseudonym?
Another aspect out of these readings is: Even though I heard about it, I never looked in detail in how Obama benefited from using social network. However, one thing that stood out to me was that you could actually track down what was searched for the most at Yahoo or Google. I don’t quite understand how do you actually access the search results? How do you find out if people google for soda or pop? Literally, how do you do that?
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