Obama – just one example out of many

Qualman’s chapter 2 and all the previous readings seem to come together. Great insights. To me this is pretty much all new. My question from before about if the position of a sales person and a technical communicator will eventually merge, found somewhat an answer in this week’s reading. Qualman says, “advertisers need to become providers of content” (p. 65). How do you market yourself, how do you create your own brand, it all have changed with social media. Actually, I was wondering if Obama would combine private with business life on Facebook or if it is all about his brand. So I checked his FB page and found mostly political posts on it. Just his and Michelles 20th wedding anniversary I found – at first. Scrolling down more, there you go there is a picture of him and his two daughters with a comment about what they did last night.

However, the wording of the comment brings it all back into perspective. You think at first there is a private moment, but no, it is about the convention speech Michelle gave. Ok, so we are back into marketing. I guess where I am heading to with this is I still wonder how do combine all these different personalities we all have on social media. Do you do it at all? Do we need to see Obama and his private life? If not, how is he sharing with his family and friends his important moments? Does he not use social media at all for that or does he use a pseudonym?

Another aspect out of these readings is: Even though I heard about it, I never looked in detail in how Obama benefited from using social network. However, one thing that stood out to me was that you could actually track down what was searched for the most at Yahoo or Google. I don’t quite understand how do you actually access the search results? How do you find out if people google for soda or pop? Literally, how do you do that?

Posted on October 7, 2012, in Metablogging, Social Media. Bookmark the permalink. 5 Comments.

  1. It was interesting to read your comments about business vs. private life on social media. I think it just depends on an individuals personality–some people like to stay in touch and share persoanl or important information with their families and friends through social media. Others may jsut use social media as a business tool–it exists–why not utilize it. Further, there are also individuals who post everything, every detail imaginable. For me, I do not share any information via Facebook, I simply don’t have an account!

  2. Qualman says, “advertisers need to become providers of content” (p. 65).

    This stuck out to me too, Britta. As I have been trying to wrap my brain around social media on a large scale, I keep coming back to the idea that the creator (and poster) of the content rules. This seems to fit with Qualman’s example of Obama’s use of social media and eventual win in 2008. This umbrella theory also covers the example of free content versus subscription content. What a perfect time for us to all be learning about being the creators, and now posters, of content!

    • That is an interesting idea about advertisers becoming providers of content. I’ve seen that on FB. I was interested in a new car that was coming out, so I friended the group for the new car (man, that sounds weird) and there were a lot of posts about features and whatnot, but there was also a discussion thread associated with each post and the company had people responding.

      So, it was advertising, but it was also customer support, or maybe training, or maybe documentation. It is all getting pretty hazy.

  3. As for your first point, I know politicians and celebrities have come under fire when social media posts didn’t seem to be in their “authentic voice.” I know when Michelle Obama joined Twitter, the account made it very clear that any posts from her would be signed, M.O. See here for a screenshot: http://mashable.com/2012/01/12/michelle-obama-twitter/

    As for your second question about how to collect data from social networks, here’s an article about crawling Facebook http://www.emilio.ferrara.name/wp-content/uploads/2011/06/71-catanese.pdf but there are also sites like http://www.hashtags.org/ which lets you track tweets. More tools are listed here: http://onemansblog.com/2011/04/27/how-to-search-twitter-for-old-tweets-and-how-to-archive-them/

  4. “Ok, so we are back into marketing. I guess where I am heading to with this is I still wonder how do combine all these different personalities we all have on social media. Do you do it at all? Do we need to see Obama and his private life? If not, how is he sharing with his family and friends his important moments? Does he not use social media at all for that or does he use a pseudonym?”

    You’ve raised some questions that have been puzzling me for a while. A couple years ago, we had a guest speaker who said he would not hire any educator who did not have a strong web presence. Okay, so he’s made it clear that I have to be visible on the web, and logic tells me that my web persona has to keep marketing in mind. I’m comfortable with what little personal information I’ve put on Facebook, and I have a very small circle of friends by Facebook standards, so I have few people’s posts to be concerned about, but it is a conflict of sorts that I feel the need to reconcile–how to be personal and professional at the same time.

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