What Does Social Media Have to do with a Leaf Blower?
Posted by jodee14
In his book “Socialnomics” Erik Qualman writes, “To effectively leverage the social graph (the interconnectedness of social media users), every company needs to understand that they need to make their information easily transferable” (p. 14). Let’s write this another way: To put to best use the networks of social media, companies need to understand that they must make their information easy to share. Huh, simple, but SMART.
I would say companies are figuring this out. Have you noticed how many opportunities you are offered online to click a button and post that you had an interaction with a company/product/post? It was bizarre, but again my readings this week tied into a recent experience. My husband decided to purchase a gas powered leaf-blower online both for the savings and ease of the purchase. (Read: Fifty bucks cheaper and he didn’t want to leave the recliner.) My husband, who only started on a computer a few short years ago, ventured onto Amazon.com, read the reviews and easily completed the transaction. What shocked him was that after the purchase, he was invited to click a button that would post the following to his Facebook page: “Eric just purchased a Husqvarna, 28cc, 170 MPH, 2-Stroke, Gas-Powered, Handheld Gas Blower from Amazon.com.” (I know, holy souped-up leaf blower! FYI: leaves wreak havoc on the job site of a concrete crew.)
The hubs didn’t accept Amazon’s offer to post his purchase to his Facebook page, but how smart that he was given the option. Qualman explains why, “The average person on Facebook has 150 friends – there is a lot of viral potential when one person posts a story or video.” All it takes is one or two friends to hit “like” or comment, and then the post is visible to their approximately 150 connections, and so on and so forth. In the event that no one comments Amazon isn’t out advertising dollars either. It really is a win/win for them.
In my current position I have been producing email newsletters. Newsletters are rather hard to get excited about anyway, but after last week’s Qualman readings that said emails themselves are on the way out, I have had an increasingly difficult time! Is the fact that e-newsletters are so stagnant exactly why? They are too single-sided? They are currently a grocery-list of upcoming events and relevant topics. This may not offer any significant reasons for the reader to even think about passing them on! My new plan is to include a section that has comments provided from the very-connected e-newsletter readership. Possibly if readers are also part-author, the e-newsletters will be more interesting and more “post-worthy.” Oh, if only I can make the e-newsletter as cool as a new, souped-up leaf blower.
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