Technical Communication for Emerging Media – Global Edition
Both the readings by Spilka and Ishii were eye-opening to me and went quite far to validate the fact that we see the world through our own eyes. Up until this time, I had been considering emerging media in general as an American artifact, when there is no question this has to be taken as a global event.
This is not to say that each country or culture has an obscure view of media relations. In fact, there are many similarities. Ishii’s references to Japanese youth when she says “there has been a trend for young people to create their own unique subcultures in which they communicate predominately through SMS…” (Ishii, p 346) is a compelling likeness to what has been happening in the United States during the same timeframe. What is different, as she indicated through research findings, is that Japanese young people are more introverted and this leads to a greater tendency to use text messages over face-to-face conversations or even telephone.
These global differences continue on in Spilka’s writings. These references to the ways that other countries conduct business hit very close to home for me. I work for a company, Energy Control Systems, which has both a National and International presence. The international side includes a few salespeople in countries such as Asia, South America, Central America, Mexico, South Africa and others. Their main product is Sinetamer, a line of surge suppression equipment that is quite useful in these countries. The main impetus to our overseas sales; however, is the owner of our company. I always thought that he traveled 75% of the time because he liked it. Now I realize that there is more to it than that. Without his ability to meet face-to-face with contacts in these countries, we would have a lot less international business. I now have a much better picture of not only what my company does, but of my own responsibilities when I have opportunities to sell overseas.
It seems that culture is a much bigger issue today, than language is. When I was just out of High School, the biggest issues for college admittance was having so many credits of a foreign language. Today, most colleges no longer have these requirements. It makes me think that culture is, indeed, a more prevalent issue. It is interesting how my thoughts keep coming back to culture.