Advertising through Niche Market Bloggers
Posted by stephaniehoff
While reading Chapter 8 in Socialnomics, they talked about the paid-for-search programs they had in place. It was great to learn about how those function and actually put cash back into the consumers pockets because I’ve heard about them before but never really understood the mechanics. The same principal applies on advertising on blogs – blog owners get paid based on blog reader clicks.
From what I understand, bloggers often sign up with a company that provides the advertising that the author, in turn, posts on their blog. I know there have been blogs that have been scolded by their readers because their ads are for controversial companies or companies that are known to support controversial causes.
Additionally, and I see this more often (I follow a lot of blogs!), companies often get out information about their products or services through blogs. I think it’s great that companies are so in touch with their customer base that they know the blogs that reach their wider customer base. And people who read the blogs trust the author on the subject their speaking on, so if they give an honest, positive review, there’s a greater chance that those who read the blog will view the product the same way.
For example, one of the blogs I read on a regular basis is Clean Eating Chelsea (www.cleaneatingchelsea.com) and she regularly reviews products sent to her by food companies. She takes posts beautiful, sharp photographs of the food she’s sent and honestly reviews it. It costs the company the cost of the product and the cost of shipping but that more than makes up for it with a positive review that’s basically “free” advertising. Sometimes the company will send additional products to the blogger to offer to their readers in the form of a giveaway. It’s an extremely cleaver, inexpensive way for companies to reach a particular market.
Here is one of her reviews on coconut oil:
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